Social Responsibility


At New Era, we know that it’s our people who make the difference.  It’s our people who enable us to design, develop, market and distribute the outstanding products that our customers desire. It’s our people who create a culture of innovation that champions creative and critical thinking. And it’s our people who allow us to meet and exceed our customers’ expectations of our products and our company.

In everything we do, we strive to be the best. New Era seeks to attract, develop and retain top talent across our organization. We are committed to investing in our employees’ development in a way that enhances their value for themselves and our organization.

From Buffalo to Tokyo, whether an employee works at our corporate headquarters, our manufacturing facility, or one of our global offices, we are committed to creating the best environment possible for employee success.

Safety Culture

New Era has been making caps in the U.S. for 90 years, and we’re proud of our commitment to U.S.-based manufacturing. We own and operate a large manufacturing facility located near our headquarters in Buffalo, New York, employing approximately 400 people.  Our comprehensive safety program is dedicated to standard safety principles and sound management practices. One of the hallmarks of our program is the active participation and leadership of our employees in health and safety committees and in decision-making processes that positively impact their work environments.  Our corporate safety policy makes clear that no job is so important, nor any order so urgent that we cannot take time to complete our work in a safe manner

Supply Chain Responsibility

Our global Social Compliance Program operationalizes our commitment to responsible sourcing  for headwear and apparel through education, risk assessment, strong partnerships with our suppliers, industry collaboration, promoting best practices, and stakeholder engagement.  We select suppliers that share our commitment to ethical practices and labor standards, as provided for in our Workplace Code of Conduct.

New Era has been an active member of the Fair Labor Association (FLA) as a “Participating Company” since 2003, and has held leadership positions on the Board of Directors and in FLA committees.  Our Compliance Program, originally accredited by FLA in 2007, was re-accredited in 2010.  FLA Accreditation represents the highest level of commitment to the standards for workplace code of conduct implementation, monitoring and remediation.

Statement on CA Transparency in Supply Chain Act


Shaping A New Era, our community relations program, allows us to make a difference in our communities through charitable giving and employee volunteerism.

Our giving program supports organizations in the areas of: Sports & Athletics, Diversity through Education, Community, and Health & Human Services. Some of our partner organizations include the Ride for Roswell, the Jackie Robinson Foundation, Music is Art, the David C. Koch Regional Perfusion Cancer Therapy Center, Pitch In For Baseball, Sweat Equity Enterprises and Caps for Kids.


At New Era, our commitment to the environment starts with our corporate Environmental Policy, in which every employee takes responsibility for reducing impact to the environment.

Even though our products and manufacturing processes don’t have as much environmental impact as some industries, we’re constantly looking for ways to minimize our footprint. Over the years, our efforts have included engineering our cutting process to minimize waste, overhauling lighting systems to conserve electricity, and purchasing green cleaning products. We’ve implemented Energy Management Systems (EMS) to control electrical energy consumption and whenever possible, we try to buy from local suppliers to reduce emissions from transportation.

We’re also proud of the green innovations we’ve undertaken at our headquarters such as recycling heat from IT back into our building and partnering with Metro Waste to convert our recycled paper into hand towels and toilet paper for our office use.