April 10, 2012 (Buffalo, NY) - New Era, the international lifestyle brand with an authentic sports heritage, is proud to announce the North American launch of New Era Introducing – a global creative project designed to provide a platform for creative minds of tomorrow by encouraging self-expression and inspiring artists to make their own unique statements for the world to see.

As a truly global initiative, New Era Introducing aims to give unique, up-and-coming talent an opportunity to make their own statement using a blank New Era 59FIFTY fitted cap as their canvas. The caps that show the most unique display of self-expression will go on to form a touring gallery exhibition and be published in a limited edition New Era Introducing book. The project launched in Europe, Middle East, and Africa last year with gallery exhibits in eight participating countries - United Kingdom, France, Germany, Italy, Spain, Sweden, UAE and South Africa.

From the finished works of art, the artist who displays the most unique and creative design will earn $10,000 to assist in the launch of their chosen artistic career.

The project launches in the US and Canada on April 16, 2012. The first phase encourages talent to enter by uploading a piece of artwork, or portfolio of art, that demonstrates why they are one of the unique creative minds of tomorrow. Their response must be submitted digitally; so all work can be showcased in an interactive online gallery on the New Era Introducing website www.neweraintroducing.com. In addition, New Era will be enlisting the expertise of nationally respected curators to play an integral part in the selection process.

Upon the second phase, 100 creative individuals will be selected and given a blank New Era 59FIFTY fitted cap. They'll be asked to transform the iconic cap into a distinctive work of art as well as capture the creative process behind their cap design; detailing its birth, creation, experience and influences.

Those entries will then be appraised by an international judging panel and 80 caps will be chosen to be part of a touring exhibition that will visit galleries in LA, Chicago, New York, and Boston. Each finalist on the tour will experience international exposure among creatives, industry professionals and tastemakers alike. The works of art will also be featured in the limited-edition New Era Introducing book.

"New Era Introducing is a platform for self expression and a strong reflection of our brand DNA. We've built our brand by focusing on customization and collaboration, and the opportunity to work on a project with young creative minds of tomorrow is incredibly exciting," explained Wayne Best, Global Director Consumer Marketing. "The unique artistic expressions and interpretations of the New Era 59FIFTY that were exhibited in Europe, the Middle East and Africa last year were sincerely inspiring. We're proud to showcase these young talents around the world and look forward to presenting an equally creative exhibition across North America."

About New Era

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to "FLY YOUR OWN FLAG™." The Company is headquartered in Buffalo, N.Y.and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.

NEW ERA DEBUTs 2012 NFL DRAFT COLLECTION

 

~~ Collection Unveiled on Company’s Facebook Page ~~

March 10, 2012 (Buffalo, NY) - New Era, the international lifestyle brand rooted in sports, has unveiled their 2012 National Football League (NFL) Draft Collection on the brand’s Facebook page: http://www.facebook.com/neweracaps.   The iconic 59FIFTY fitted caps will be worn by each athlete during the 2012 NFL Draft that takes place in New York City at the end of April, while the 39THIRTY stretch fit and 9FIFTY adjustable caps will be worn by family, friends and agents.  The Draft Collection will go on sale exclusively at New Era Flagship stores and on www.neweracap.com beginning Sunday, April 1 at 12:01am with all retail launching globally on Monday, April 2^nd.

 

Beginning with this launch, New Era becomes the official On Field headwear for the NFL, giving the brand global distribution rights and branding for the Team Collection and exclusive rights for On Field headwear that includes the Draft and Training Collections.

 

“It’s every football player’s dream to be drafted into the National Football League and with that dream comes the moment of putting on their cap and representing their new team and their new city,” says Christopher H. Koch, CEO, New Era.  “We’re thrilled to unveil our 2012 NFL Draft Collection and bring New Era’s unique combination of craftsmanship, technology and fashion to the NFL for years to come.”

 

Images of the 2012 NFL New Era Draft Collection are currently available for viewing at http://www.facebook.com/neweracaps.

 

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About New Era

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™” - to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com. 

NEW ERA, ROSWELL PARK PARTNER ON ‘YOUR CANCER CURE’ CAP COLLECTION

Special-edition caps will benefit needed research and grow “top of mind” awareness

 

BUFFALO, NY - Roswell Park Cancer Institute, America’s first cancer center, and New Era, an international lifestyle brand, are proud to announce the debut of the ‘Your Cancer Cure’ cap collection. The line features three original designs to help raise awareness and funds for finding a cancer cure.

 

Each cap bears a unique slogan and design that allows the wearer to show their support for the cancer cause. The designs are titled Believe, Your Cancer Cure, and Courage.  Priced at $17.99, the caps can be purchased at www.NewEraCap.com. Proceeds from the sale of the caps will be donated to support-lifesaving research and compassionate patient support programs at Roswell Park.

 

 

The ‘Your Cancer Cure’ cap collection is part of an ongoing commitment by New Era to helping Roswell Park find cancer cures. New Era has supported Roswell through the Ride for Roswell for over 15 years and is excited to launch a new way to continue this relationship.

 

 

“Wearing a ‘Your Cancer Cure’ cap lets you make a bold statement and show your support for cancer patients and researchers at Roswell Park,” said Donald L. Trump, MD, FACP, President and CEO of Roswell Park Cancer Institute. “We are proud and grateful that New Era has chosen to expand its partnership with us to help accelerate our research in such a visible way.”

 

“Finding a cancer cure is a cause that is very important to New Era,” said Christopher Koch, CEO New Era Cap.  “Our designers worked hard to create a collection that is not only empowering but also brings hope to those battling cancer and their families.”

 

For more information on Roswell Park and their continued effort to find a cancer cure, click here.

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About New Era

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™” - to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com. 

 

About Roswell Park Cancer Institute

The mission of Roswell Park Cancer Institute (RPCI) is to understand, prevent and cure cancer. RPCI, founded in 1898, was one of the first cancer centers in the country to be named a National Cancer Institute-designated comprehensive cancer center and remains the only facility with this designation in Upstate New York. The Institute is a member of the prestigious National Comprehensive Cancer Network, an alliance of the nation’s leading cancer centers; maintains affiliate sites; and is a partner in national and international collaborative programs. For more information, visit RPCI’s website at http://www.roswellpark.org, call 1-877-ASK-RPCI (1-877-275-7724) or email askrpci@roswellpark.org.

 

NEW ERA CAP DONATES CUSTOM CHOPPER TO SUPPORT

‘WELCOME BACK VETERANS’ INITIATIVE

‘MLB Stars & Stripes’ Super Stretch will be sold at the Mecum Auction

BUFFALO, NY-  New Era, the official on-field cap provider for Major League Baseball, has partnered with Bourget’s Bike Works, Inc. and Diamond Custom Cycles to build a one-of-a-kind Bourget Python Super Stretch dubbed ‘MLB Stars & Stripes’. The brands collaborated on the bike as part of the New Era Stars & Stripes campaign. The annual program is a tribute to our armed forces. 

On January 25, the distinctive chopper will be available for purchase at the famous Mecum Auction. Proceeds from the sale of the ‘MLB Stars & Stripes’ Super Stretch will benefit ‘Welcome Back Veterans,’ an initiative by Major League Baseball and the McCormick Foundation. Welcome Back Veterans works to transform the lives of our returning veterans by providing on-going treatment to them and their families for any post-traumatic stress issues they may be experiencing.

“This bike embodies a message of patriotism that we represent proudly here at New Era. As a custom bike collector myself, the ‘MLB Stars & Stripes’ Super Stretch is a must-have collectible,” said Christopher Koch, CEO of New Era Cap. 

Every inch of this bike contains intricate details and is custom made to truly capture the sprit of nationalism and America’s favorite past time - baseball. The ‘MLB Stars and Stripes’ Super Stretch has toured all over the country to various MLB match-ups and bike conventions helping  raise awareness to our troops and honor the sacrifices our veterans make.

Mecum Auction will hold a live television auction on the Velocity Network at 5:30 p.m. EST.  Interested buyers can bid online, via phone or live at the Mecum Auction in Kissimmee, Florida.

For more information about the “Stars & Stripes” bike and auction, visit www.neweracap.com/starsandstripes.

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About New Era

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™.” The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com. 

NEW ERA EXTENDS ITS RETAIL PRESENCE TO THE WEST COAST WITH OPENING OF NEWEST FLAGSHIP IN LOS ANGELES

 

Marks the 11th Flagship location for the Global Lifestyle Brand

BUFFALO, NY  – New Era, an international lifestyle brand, is excited to announce Los Angeles as the location for its eleventh flagship store globally.  Located in West Hollywood shopping district at 8001 Melrose Avenue, New Era will bring its renowned headwear, apparel and accessories to the diverse culture of Los Angeles. Currently U.S. locations include New York, Chicago and Atlanta – this is the brand’s first west coast retail space.

 

In addition to core offerings of caps and apparel, the NEW ERA LOS ANGELES Flagship will offer exclusive, limited-edition product not available anywhere else. The 3300 square foot store will house licensed and New Era branded headwear, apparel and accessories for men, women and

kids. In addition to the brand’s 59FIFTY fitted cap and 9FIFTY Snapback, the Los Angeles flagship will also offer a wide selection of New Era’s fashion headwear collection, the EK Collection.

 

“We have completely re-energized our design concepts for our flagships,” said Cal Lawson, Director of Retail Operations. “Our updated store concept allows for fully integrated merchandising of apparel, headwear and accessories.  This leads the consumer through a clean, modern and consistent retail environment.”

 

NEW ERA LOS ANGELES offers consumers a very personal shopping experience. Associates in the store are specially trained to offer product suggestions to help style a complete personal look.   Shoppers also have the opportunity to purchase product online, with complementary shipping, for an even deeper selection of teams, colors, sizes and styles to ensure their New Era experience is satisfying.  The recently launched New Era by You program will soon be available for use in NEW ERA LOS ANGELES as well. The online application allows consumers to customize nearly every feature on a cap, including panels, visors, threading and logos.  Shoppers who design their cap in-store will also receive free shipping.

 

For more information on New Era visit www.neweracap.com.

 

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About New Era

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™” - to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com. 

NEW ERA WELCOMES CHICAGO INTO RETAIL FLAGSHIP FAMILY

 

Iconic lifestyle brand prepares for lasting presence in new market with multiple stores

BUFFALO, NY (November 8, 2011)  – New Era, an international lifestyle brand, is proud to announce Chicago as the location for its tenth flagship store globally. Centrally located at 207 South State Street in the heart of downtown Chicago, New Era will bring its renowned headwear, apparel and accessories to one of America’s premier cities.   

 

The NEW ERA CHICAGO Flagship will offer exclusive, limited product unavailable anywhere else in the Chicagoland area. The two level, 4500 square foot store is New Era’s largest location to date. The store will house licensed and New Era branded headwear, apparel and accessories for men, women and kids. In addition to the brand’s 59FIFTY fitted cap and 9FIFTY Snapback, the Chicago flagship will also feature a wide selection of New Era’s fashion headwear collection, the EK Collection. 

 

This is New Era’s first owned and operated retail presence in the Midwest. Chicago will serve as a test market for new retail formats the brand is rolling out. Following the large scale flagship, the brand will open numerous locations comprised of small scale company stores and outlets throughout the greater Chicagoland area though 2013.

 

“The blend of sport culture, art and fashion in Chicago offers New Era a perfect testing ground for new retail formats. Our extended presence in the market offers us several major touch points to connect to our evolving consumer base,” said Cal Lawson, Director of Retail Operations. “The New Era brand now has more flexibility to circulate unique product in the market place through our expanding retail.”

 

NEW ERA CHICAGO allows shoppers to connect deeper with the brand through the New Era history wall. Over 90 years of heritage and craftsmanship is artfully displayed telling the story of New Era’s evolution- beginning as a fashion headwear producer in the 1920s’ and morphing into an international lifestyle brand, New Era has stood the test of time.

 

For more information on New Era visit www.neweracap.com.

 

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About New Era

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™” - to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com. 

New Era® Has Partnered With DJ Irie, Rolling Stone and OurStage.com for the New Era “Fly Your Own Flag” DJ Competition

The Best New DJ’s Compete to Win a Guest DJ Spot at a New Era Sponsored Club Event in Miami Featuring DJ Irie.

Chelmsford, MA September 19, 2011 Today Ourstage.com, New Era, Rolling Stone magazine and DJ Irie, announced a competition to give up-and-coming DJs their big break. The highly anticipated New Era “Fly Your Own Flag” DJ Competition, powered by Ourstage, offers aspiring DJs from across the United States the opportunity to win the chance to guest DJ at a New Era sponsored party featuring DJ Irie at Miami, Florida’s Mansion Nightclub.

DJs will upload original dance remixes or will be invited to use stems provided by Irie in order to submit new remixes to the competition. Fans will rank the submissions, using the OurStage judging process, to determine the Top 20 Finalists. An industry judging panel, that includes DJ Irie, will select one DJ to receive an all expense paid trip to Miami to perform at the Mansion Nightclub on November 21st as well as promotion on OurStage.com, Rollingstone.com and DJ Irie’s official website. Fans who register and judge in the competition will be automatically entered into a sweepstakes for the opportunity to win New Era prizes.

New Era’s North American Director of Marketing Clint Perez said, “Our brand celebrates and encourages self-expression. DJ Irie’s energy, creativity and spirit not only aligns with our brand, but speaks directly to our consumer. We’re excited to provide an opportunity for ‘creators’ to share their talents with the world through this competition and to partner with Rolling Stone and OurStage.com to ensure the integrity of the experience”.

“It’s huge that New Era®, through the “Fly Your Own Flag” DJ Competition, is allowing me the opportunity to provide an aspiring DJ a leg up in the music business and a chance to perform in a city that is so important to me,” said DJ Irie.

“DJ Irie is one of the biggest and most energetic DJ’s on the scene. He has a genuine interest in helping new artists get discovered. We are equally excited to be working with New Era, a brand with a very loyal following, and Rolling Stone, one of the most iconic brands in history,” said Ben Campbell, CEO of OurStage. “This program is one more example of OurStage being at the cutting edge of breaking the next generation of stars”.

The New Era “Fly Your Own Flag” DJ Competition will include a heavy media campaign across Internet and in print in Rolling Stone. The Competition will run on Neweracap.com, The New Era Facebook Fan Page, and OurStage.com. Promotions will encourage DJs to enter and fans to participate by ranking the submissions from highest to lowest quality. DJs can create New Era-branded widgets that can live on MySpace, Facebook, and other social networking sites in order to promote their participation in the competition. Judges (including New Era, music experts from OurStage.com and DJ Irie) will select the Grand Prize Winner from the Top 20 fan-ranked DJs.

DJs can enter the competition at http://www.facebook.com/neweracaps through 11:59:59am on October 28th, 2011.

About New Era
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™” - to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong.

ABOUT DJ IRIE:
Dominating any venue and infusing every party with his seemingly infinite energy, DJ Irie has captivated the entire industry. Voted Best DJ by the Miami Herald and Miami New Times, Irie's passion, enthusiasm and particularly charming personality sets him apart. Although Miami is his stomping ground, on a national level DJ Irie is impossible to miss. As the official DJ to Jamie Foxx and the 2006 NBA World Champion Miami HEAT and performances at VH1¹s Pepsi Superbowl Fan Jam, Fashion Rocks, MTV, the Nickelodeon Teen Choice Awards and the Halftime show at the Orange Bowl for six consecutive years, DJ Irie knows no boundaries.

ABOUT OURSTAGE:
Founded in 2007, OurStage.com is a leading destination for music listening, discovery, and quality editorial content. With more than 175,000 artists from 40 styles of music, OurStage.com receives 4.5 million visits each month from 170 countries. OurStage.com’s most acclaimed feature is its proprietary software where the site’s listeners judge the music of emerging artists for competitions that reward major prizes to the winners. Through these competitions, listeners help artists become finalists and win competitions, receiving priceless opportunities to warm up for headlining acts and/or record with major label performers. To date, OurStage.com has provided opportunities for artists to open concerts for Bon Jovi, Drake, Goo Goo Dolls, HANSON, John Legend, Lilith 2010, John Mayer, Monica, T-Pain, Trey Songz, Keith Urban, Travis Barker, Jane’s Addiction and many others. OurStage.com is currently partnered with Clear Channel, Guitar Center, MTV, and Radio One on content and marketing initiatives.

ABOUT ROLLING STONE:
Rolling Stone has been the leading voice of music and popular culture since its inception over 40 years ago. The magazine features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning investigative journalism. Rolling Stone provides all the news that fits to 12 million readers every two weeks.

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BUFFALO, NY (July 25, 2011) – New Era, the brand made famous for its premium headwear, is on pace to double its volume by 2015. The company has seen steady growth over the past five years and is looking to continue the momentum by restructuring their global product and marketing teams, and investing more resources to further develop their accessories and apparel divisions.

 

With this goal in mind, New Era has reorganized its structure to include a more robust global team across all product categories and marketing functions. The newly expanded global teams will lead brand strategy and connect the company’s Go-To-Market product opportunities. Regional teams will then develop tactics to appeal to consumers in key geographic locations. The integration of a global brand strategy ensures delivery of a unified and consistent message that resonates more effectively with consumers and forges a deeper emotional connection to the brand. By strengthening its resources and sharpening its focus, the company aims to elevate its position as a globally recognized brand.

 

“It’s imperative that we continue to build a strong bond with our consumers and deliver a cohesive message across current and emerging markets,” said Chris Koch, New Era CEO. “We have an aggressive growth plan in motion to cultivate our business beyond our core competencies and in turn better position ourselves as an international lifestyle brand.”

 

To encourage the evolution of the brand, New Era’s Orange County, CA office, which previously focused solely on Action Sports, will also now serve as a hub for its expanding accessories business. A Miami-based apparel team will continue to lead the efforts to bring to market men's, women's and youth apparel lines.

 

New Era is currently recruiting top talent with expertise in each of its product segments to ensure it has the proper resources in place to continue to flourish in this global economy. For more information on career opportunities at New Era, visit www.neweracap.com.

 

 

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About New Era
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™” - to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.

 

- Major League Baseball Clubs To Honor American Veterans for the Fourth Consecutive Year by Donning Red, White and Blue Caps On-Field-

- One-of-a-Kind Custom “Star & Stripes” Motorcycle to Tour the Country during Baseball Season -

BUFFALO, NY (May 16, 2011) – New Era, the official on-field cap of Major League Baseball (MLB), announced that for the fourth year in a row, every MLB club will honor America’s veterans by wearing the distinctive “Stars & Stripes” caps on Memorial Day (May 31) and Independence Day (July 4). This effort is done in support of the Welcome Back Veterans fund (http://web.welcomebackveterans.org/index), an organization that provides support to veterans and their families when they come home from war. 

 

In addition, New Era has created a one-of-a-kind Bourget Python Super Stretch motorcycle dubbed the “MLB Stars & Stripes.”  The bike was born out of a partnership between New Era, Bourget’s Bike Works, Inc. and Diamond Custom Cycles. The baseball-themed motorcycle will make public appearances in several major cities and at key events across the United States over the course of the baseball season.

 

On 11/11/11, Veteran’s Day, the grand finale of the campaign concludes with a live telethon where the bike will be auctioned off with all proceeds going to Welcome Back Veterans.

 

“We teamed up with Bourget’s and Diamond Custom because they’re brands that share New Era’s passion for craftsmanship and authenticity,” said Christopher H. Koch, New Era CEO.  “It embodies a message of patriotism and gives our organizations, players and fans a chance to salute the brave men and women that serve our country.”

 

Additional Info:

• The “Stars & Stripes” caps, which will retail for $36.99, will be available on www.neweracap.com, at every MLB stadium and at select retailers.

 

• A portion of the proceeds from the sale of these caps supports Welcome Back Veterans fund.

 

• The bike will visit cities including New York, Boston, Cincinnati, Detroit, Phoenix and Los Angeles as well as in Phoenix for the 2011 MLB All-Star Game.  At each stop, fans will be able to get their photographs taken with the bike.

 

• Followers will also be able to salute members of the armed forces via New Era’s Twitter page (http://twitter.com/#!/new_era_caps ) beginning May 16^th via hashtag: #starsandstripes.

 

• For more information on the “Stars & Stripes” caps and 2011 bike tour, visit www.neweracap.com/starsandstripes.

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About New Era

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™.” The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com. 

April 28, 2011 (BUFFALO, NY) – New Era, the international headwear and apparel brand, is proud to announce the opening of NEW ERA HONG KONG.  Located in the central shopping district of Tsim Sha Tsui, the 400 square foot store will officially open on April 27th, 2011, bringing headwear, branded apparel and lifestyle accessories to one of Asia’s most cosmopolitan cities.

 

“We’re focused on growing our retail presence internationally so having a corporate store in Asia’s ‘World City’ is really exciting,” said Daniel Broderick, Managing Director of New Era APAC. 

 

Located in one of Hong Kong’s key youth fashion districts, NEW ERA HONG KONG will collaborate regularly with Asian artists and brands, offering flagship-exclusive products to those who visit the store.  Special edition caps from New Era’s EK Collection along with a variety of other items will be available at the store’s Grand Opening. 

 

The look and feel of the NEW ERA HONG KONG company store reflects New Era’s goal of elevating consumer’s experience and further raising the profile of the brand’s breadth of line. The space was designed by teams in Hong Kong and the United States to illustrate New Era’s high standards for quality. The minimalist space creates a unique shopping experience that showcases each collection.

 

The NEW ERA HONG KONG store is one of several New Era stores scheduled to open in 2011. Tokyo, Los Angeles and Chicago are all cities on the list.

 

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Grammy Award-Winning Group to Serve as Brand Ambassadors 
For the Fly Your Own Flag Ad Campaign

 

 

BUFFALO, NY (April 27, 2011) – With products worn by the greatest teams, the best artists and some of the most interesting people in the world, New Era announced today the newest members of  its “Flagbearer” family:  N*E*R*D*.

 

Pharrell Williams, Chad Hugo and Shae Haley are collectively the three musicians-slash-producers-slash-singers-slash-songwriters known as N*E*R*D*. (No-one Ever Really Dies). Formed as a concept band in their hometown of Virginia Beach, in 2000, N*E*R*D* stands – defiantly – 10 years later as a group of musicians who have worked tirelessly to carve out and conquer a new space in an otherwise nebulous musical world.

 

“This is a group that has made a name for itself in the music business by creating a sound all their own,” said Christopher H. Koch, CEO.  “They’re unique individuals who embody the core values of the Fly Your Own Flag campaign.”

 

N*E*R*D* joins a dynamic mix of athletes, entrepreneurs and entertainers featured in the 2011 Fly Your Own Flag brand campaign that includes Major League Baseball superstars Joey Votto, BJ and Justin Upton, skateboard legend Stevie Williams and teen film makers of the Ghetto Film School.

 

To watch videos and learn more about N*E*R*D* and all of New Era’s “flagbearers” visit www.neweracap.com/en_US/Explore/Flagbearers.aspx.

 

 

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About New Era

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™.” The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com. 

Two of Hollywood’s Biggest Comedy Stars Show Their Team Pride for New York Yankees and Boston Red Sox
 

BUFFALO, NY (April 8, 2011) – New Era unveiled its 2011 Major League Baseball (MLB) marketing campaign celebrating epic rivalries and team pride. The campaign features 30 Rock’s Alec Baldwin and The Office’s John Krasinski in a series of commercials where they demonstrate the true meaning of team rivalry.

 

In the TV spots, which will begin airing on April 8^th, Alec Baldwin, an avid Yankees fan, and John Krasinski, a passionate Red Sox fan, exchange some friendly back and forth trash-talking about each other’s teams.

 

“We’ve created a campaign that inspires more passion and celebrates the most talked about aspect of Major League Baseball – the rivalry,” said Christopher H. Koch, CEO. “And we’ve taken one of baseball’s most recognizable rivalries and used it as a catalyst to ignite fans everywhere.”

 

The tagline, “Rivals Are Forever,” is part of the TV, social media, in-stadium and retail campaign promoting the brand’s Authentic Collection (AC) on-field cap. In-store, ads pay homage to other great baseball rivalries including the San Francisco Giants and Los Angeles Dodgers, and Chicago Cubs and St. Louis Cardinals.

 

The series spots will run during Yankees/Red Sox games throughout the season on ESPN, FOX, YES Network and NESN. Cable channels including Comedy Central, Adult Swim, Spike, FX, SNY and others will also participate.

 

Fans can get involved in the rivalry at www.neweracap.com/rivalry and www.facebook.com/neweracap, as New Era will be serving up content, polls, rivalry trash-talking and more, all season long.

 

“We’re truly engaging those die-hard, passionate fans who have pledged undying allegiance to their team, its players and their city,” said Koch.

 

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About New Era

New Era products have been a canvas for consumers to showcase their individuality and personal style for over 90 years. With billions of headwear styles, it’s best known for being the official on-field cap for Major League Baseball as well as creating the iconic 59FIFTY fitted cap. New Era continues to be a lifestyle brand of choice not only with their headwear collections, but also accessories and apparel lines for men, women and youth. The Company is headquartered in Buffalo, N.Y., operates facilities in Canada, Europe, Japan and Hong Kong, and is a Participating Company (PC) of the Fair Labor Association. For more information on the brand, visit www.neweracap.com. 

 

- Latest Ambassadors Support Brand Campaign Focus of Self-Expression and Individuality-

 

BUFFALO, NY (March 14, 2011) – When New Era launched its “Fly Your Own Flag” campaign in 2010, it selected extraordinary individuals to help bring to life to the campaign. The brand calls these individuals “Flagbearers.”

 

New Era defines a “Flagbearer” as someone who has a unique story or unusual perspective, and conveys that in a dynamic way. The group of individuals selected to be 2011 New Era “Flagbearers” include some of the most well respected athletes, entertainers and entrepreneurs today. They include:

 

• 2010 MLB National League MVP, Joey Votto
• 2002 MLB #2 overall pick, B.J. Upton
• 2005 MLB #1 overall pick, Justin Upton
• Skateboard legend, Stevie Williams
• U.S. Olympic hockey hero and Buffalo Sabres All-Star Goalie, Ryan Miller
• Teen film makers of the Ghetto Film School

 

Each of the “Flagbearers” will be featured in the brand’s national, multi-media advertising plan which includes print, digital, outdoor ads, TV and non-traditional media. 

 

“Our ‘Flagbearers’ are trailblazers who are passionate about what they do and truly represent our brand’s core values of self-expression and individuality,” said Christopher H. Koch, CEO. “As a brand, it’s our mission to put out the best products we can for our consumers. Each ‘Flagbearer’ embodies that same charge as it relates to what they do. These individuals inspire others to Fly Their Own Flag.”

 

Fans can visit http://www.neweracap.com/flagbearers to learn more about all the New Era’s “Flagbearers” and view videos highlighting each individual. In addition to the 2010 “Flagbearers,” a video of Stevie Williams is now available for viewing.  More videos are set to launch over the next few weeks on the New Era web site, Facebook page (www.facebook.com/neweracap) as well as on YouTube.

 

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About New Era

New Era products have been a canvas for consumers to showcase their individuality and personal style for over 90 years. With billions of headwear styles, it’s best known for being the official on-field cap for Major League Baseball as well as creating the iconic 59FIFTY fitted cap. New Era continues to be a lifestyle brand of choice not only with their headwear collections, but also accessories and apparel lines for men, women and youth. The Company is headquartered in Buffalo, N.Y., operates facilities in Canada, Europe, Japan and Hong Kong, and is a Participating Company (PC) of the Fair Labor Association. For more information on the brand, visit www.neweracap.com. 

February 24, 2011 (BUFFALO, NY) – New Era, the international headwear and apparel brand, is proud to announce the opening of NEW ERA TOKYO, its eighth Flagship store location globally.  Centrally located in Harajuku, the 1,100 square foot store will officially open on February 26, 2011, bringing headwear, branded apparel and lifestyle accessories to one of the world’s premier cities. 

 

“We’re focused on growing our retail presence internationally so having a flagship store in Japan’s main city is really exciting,” said Matthew Reeves, New Era Japan’s Managing Director. 

 

Located in Tokyo’s key youth fashion district, NEW ERA TOKYO will collaborate regularly with Japanese artists and brands, offering flagship-exclusive products to those who visit the store.  Special edition caps from New Era’s EK Collection along with a variety of other items will be available at the flagship’s Grand Opening. 

 

The look and feel of the NEW ERA TOKYO Flagship store reflects New Era’s goal of elevating consumer’s experience and further raising the profile of the brand’s breadth of line. The space was designed by teams in Japan and the United States to illustrate New Era’s high standards for quality. The minimalist space aims to create a unique shopping experience and combines pristine whites, cool naturals and clear cut lines to showcase each collection.

 

The NEW ERA TOKYO store is the first of several New Era stores scheduled to open in 2011. Hong Kong, Los Angeles and Chicago are the next cities on the list.

 

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About New Era Japan

New Era Japan GK launched in 2004, is a subsidiary of New Era Cap Co., Inc., with its main office located in Tokyo. New Era’s products have been a canvas for consumers to showcase their individuality and personal style for over 90 years. With billions of headwear styles, it’s best known for being the official on-field cap for Major League Baseball as well as creating the iconic 59FIFTY fitted cap. New Era continues to be a lifestyle brand of choice not only with their headwear collections, but also accessories and apparel lines for men, women and youth. The Company is headquartered in Buffalo, N.Y., operates facilities in Canada, Europe, Hong Kong, and Japan, and is a Participating Company (PC) of the Fair Labor Association. For more information on the brand, visit www.neweracap.com.  

~~ Three Year Deal Further Broadens Brand’s Portfolio of Sports Licenses~~

 

December 9, 2010 (Buffalo, NY) - New Era Cap Co., Inc., the international headwear and apparel brand, is proud to announce that it has been named a headwear and apparel licensee for The Canadian Football League (CFL). The three (3) year deal will begin January 2011 and includes world wide distribution rights for the brands 59FIFTY and 39THIRTY headwear. In addition to New Era headwear, apparel including t-shirts and outerwear created by 5^th & Ocean, the Miami-based apparel manufacturer, will be available. 

 

“There are great things on the horizon for the CFL in terms of growth, and we’re excited to be part of it,” said Rick Baetz, managing director, New Era Canada. “We plan to deliver quality products that will connect with both existing and new CFL fans. This partnership truly reinforces our commitment to the game of football.” 

 

Best known for its signature 59FIFTY style, New Era will have the rights to manufacture headwear with all eight (8) CFL teams. Merchandise will be available at all CFL stadiums, www.CFL.ca, www.neweracap.com, New Era Flagship stores and select retailers around the world.  

 

“We are extremely excited to add New Era to the CFL licensed family.  The New Era brand has become synonymous with innovation and fashion and we look forward to the diversity that this brings to our emerging licensed business,” commented Jim Neish, Vice President of IMG Sports Licensing, licensing agent for the CFL.

 

Last month, New Era announced it would be the official on-field cap for the National Football League (NFL) beginning in 2012, and in December 2010, hosted the Pinstripe Bowl, a college football game held at Yankee Stadium.

   

“The Canadian Football League has been welcoming an increasing number of young fans  to its stadiums and telecasts,” said Rob Assimakopoulos, Senior Vice-President, Marketing and Commercial Assets, for the CFL. “This agreement with New Era, a company well known for its reach into the urban youth market, provides them with another way to wear our teams’ colours,” he said.

 

New Era currently holds over 200 licenses including premier sports leagues, such as the National Basketball Association, the National Hockey League, and other international sports leagues, as well as with organizations like Disney, Marvel and Ali Enterprises.

 

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About New Era Cap Co., Inc.

New Era products have been a canvas for consumers to showcase their individuality and personal style for over 90 years. With billions of headwear styles, it’s best known for being the official on-field cap for Major League Baseball as well as creating the iconic 59FIFTY fitted cap. New Era continues to be a lifestyle brand of choice not only with their headwear collections, but also accessories and apparel lines for men, women and youth. The Company is headquartered in Buffalo, N.Y., operates facilities in Canada, Europe, Japan and Hong Kong, and is a Participating Company (PC) of the Fair Labor Association. For more information on the brand, visit www.neweracap.com. 

 

Ryan Miller’s KICK-SAVE KRUNCH: Coming to a Store Near You

Buffalo Sabres Goalie and Team USA Hockey Hero Unveils Cereal;

Proceeds to Benefit Miller’s Steadfast Foundation

 

Buffalo, NY – Buffalo Sabres All-Star goaltender Ryan Miller will introduce KICK-SAVE KRUNCH, his very own cereal, at a press conference on November 18 at HSBC Arena beginning at 2:00PM EST.

KICK-SAVE KRUNCH is a honey nut toasted oat cereal and comes in a 14 oz limited edition collector’s box.  Fans can grab a box of Miller’s cereal at Buffalo-area Tops, Wegmans and Wilson Farms stores starting immediately.  The product is also available online at www.plbsports.com.  A portion of the proceeds from the sales of KICK-SAVE KRUNCH will benefit The Steadfast Foundation, a non-profit foundation started by Miller to support and provide resources to children and their families who are fighting cancer.  

“I’m excited about the release of KICK-SAVE KRUNCH and hopefully plenty of sports fans in Western New York will make the cereal a part of their breakfast routine,” said Miller.  “More importantly to me, many children who are battling cancer will benefit from the sales through The Steadfast Foundation.”

Ryan Miller is among the game’s elite, both on and off the ice.  During the 2009-2010 season, Miller earned three prestigious honors:  MVP of the 2010 Winter Olympics men’s hockey tournament as part of Team USA, the Vezina Trophy (NHL’s best goaltender), and the NHL Foundation Player Award.

Miller won the NHL Foundation Player Award in recognition of his continued work with The Steadfast Foundation.  Helping children and families throughout the Buffalo area who are struggling with the affects of cancer, The Steadfast Foundation funding has provided support and resources to the Roswell Park Cancer Institute and Carly’s Club.  Miller also raises funds for the foundation through his Saves For Cancer program whereby he donates $50 for each save he makes during each season.  Saves For Cancer is also supported by corporate partners, including those highlighted on the cereal box.

In addition, the box will also include a special chance for hockey fans to purchase a commemorative hat inspired by Miller’s mask worn in Vancouver exclusively through New Era Cap. Visit www.neweracap.com/millercap for details.  

ABOUT PLB SPORTS:
PLB Sports, based in Pittsburgh, PA, was established in 1996 as the premier food marketing company that specializes in combining high profile athletes with unique and superior quality product lines.  The company, founded by Ty Ballou, is the largest food company dedicated to the creation and successful introduction of food products featuring athletes from all sports.  For more information on PLB Sports, please visit www.plbsports.com.

ABOUT THE STEADFAST FOUNDATION:
The Steadfast Foundation is dedicated to assisting those afflicted and affected by the consequences of cancer and especially childhood forms of the disease.  The foundation’s goal is to use resources to provide patients and their families support to help improve their circumstances and attitude and give them the best environment and a better ability to battle the disease.  For more information on the Steadfast Foundation, please visit www.thesteadfastfoundation.com.

 

EVERLAST N.Y. BY NO MAS NEW ERA COLLECTION COMMEMORATES

EVERLAST’S 100 YEAR ANNIVERSARY

 

 

 

 

New York, NY – November 16, 2010 – Everlast Worldwide, Inc., the premier fight sports and fitness brand in the world, today announced an exclusive partnership with New Era , the international headwear and apparel brand, to create a limited-edition Everlast N.Y. By No Mas, New Era collection.

 

“As we celebrate our centennial, it was important to partner with an authentic brand like New Era that shares a similar heritage and passion,” said Adam Geisler, President of Everlast. “The line distinctively reflects Everlast’s authentic brand heritage while appealing to a broader audience.”

 

Everlast’s premium N.Y. Collection is an ongoing collaboration with New York based sport and culture brand No Mas. Inspired from vintage photographs, catalogs and equipment, the two N.Y. Collection’s New Era styles celebrate Everlast’s 100 year anniversary and reflect Everlast’s authentic New York City heritage. Both styles employ New Era’s iconic 59FIFTY™ silhouette. The “N.Y.” hat features felt appliqué on heavyweight Melton wool in black or heather gray, while the “Choice of Champions” hat features embroidery on a traditional baseball wool frame. Both hats feature an Everlast N.Y. canvas label stitched-down on the back of the hat.

 

“Like Everlast, the New Era brand was built on an authentic sports heritage foundation.  Our products have continued to reflect quality and craftsmanship all while encouraging self-expression and uniqueness,” said Braden Dahl of New Era.  “Everlast is one of the most recognizable sports brands in the world and we are honored to partner with and support them during their 100^th anniversary – it is a major accomplishment.”

 

"Boxing and baseball have always been our two greatest sources of inspiration,” said No Mas founder Chris Isenberg. “The collaboration with New Era gave us a chance to combine those influences. Everlast and New Era together is as classic as you can get.”

 

The Everlast N.Y. By No Mas New Era Collection is now available at www.Everlast.com, www.NoMas-NYC.com and select specialty retailers.

 

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About Everlast Worldwide Inc.

The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment.  From heavyweight champion Jack Dempsey and middle weight legend Sugar Ray Robinson to the undisputed middleweight champion Jermain Taylor and UFC champion Randy Couture, Everlast is the brand of choice for generations of world champion professional athletes.  Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions.  Based in Manhattan, Everlast’s products are sold across more that 75 countries and 6 continents.  Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands.  For more information, visit www.everlast.com.

 

About New Era Cap
New Era products have been a canvas for consumers to showcase their individuality and personal style for over 90 years. With billions of headwear styles, it’s best known for being the official on-field cap for Major League Baseball as well as creating the iconic 59FIFTY fitted cap. New Era continues to be a lifestyle brand of choice not only with their headwear collections, but also accessories and apparel lines for men, women and youth. The Company is headquartered in Buffalo, N.Y., operates facilities in Canada, Europe, Japan and Hong Kong, and is a Participating Company (PC) of the Fair Labor Association. For more information on the brand, visit www.neweracap.com. 

 

About No Mas

Dedicated to “The thrill of victory and the ecstasy of defeat”, No Mas is known for exploring sport’s secret histories through its apparel, artwork and original content. No Mas clothing is carried at independent and major retailers including Bloomingdales, Fred Segal, Collette (Paris), United Arrows (Japan) and online at http://www.nomas-nyc.com. The No Mas produced animated short Dock Ellis & The LSD No-No, won a juror’s prize at the 2010 Sundance Film Festival, the audience award at the Los Angeles Film Festival and has been watched by millions online.

 

Media Contacts:                                                                                                                           

Matthew Kern                                                                Braden Dahl

Everlast Worldwide                                                        New Era Cap Co.

212-239-0990                                                                 877.215.2748 x 2804  

Matthew.Kern@Everlast.com                                         braden.dahl@neweracap.com

 

Andrew Mciver                                                             

No Mas                                                

212-388-0332

am@nomas-nyc.com

                                                                       

 

“New Era XC” Exhibition Celebrates the Brand’s History of Creativity and Self-Expression

 

October 27, 2010 (Buffalo, N.Y.) - To celebrate its 90^th anniversary, New Era Cap Co., Inc., the international headwear and apparel brand, is taking 90 one-of-a-kind 59FIFTY fitted caps designed by key influencers, tastemakers and some of the brand’s most passionate fans on an international tour.

 

“I am truly impressed with the designers we have participating in this exhibition,” said Christopher H. Koch, New Era Cap CEO. “All the designs are incredible and so unique. We’re excited to share them with the world.”

Designers were given an exclusive “New Era XC” commemorative box containing a blank white New Era 59FIFTY and an array of markers and paint. With free reign to channel their creative aspiration and artistic talent, each cap reflects the personality and uniqueness of its designer.

 

 

The 90 caps will be on exhibit in four (4) major cities in North and South America.

 

• Los Angeles, CA          November 11^th  at the Miauhaus Studios
• New York City, NY     November 18^th at the Open House Gallery
• Toronto, Canada          November 27^th  at the New Era Flagship store
• Sao Paulo, Brazil         December 14^th  & 15^th at Matilha Cultural

 

After the exhibition, a select number of caps will be auctioned off online for charity by the Clothes Off Our Back Foundation (http://www.clothesoffourback.org).

 

To compliment the touring exhibition, New Era will be releasing a limited edition “New Era XC” collector’s book highlighting images of the 90 caps with biographies of the designers and a snapshot of the brand’s nine decades in fashion, design and sport.

 

The “New Era XC” exhibition comes fresh off the heels of the “Fly Your Own Flag” brand campaign.  The premise of the campaign is intended to promote individuality therefore much of the advertising features a wide array of people that reflect the spirit of the campaign including artists, toy designers, rappers, baseball players and a jewelry designer to name a few. 

 

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About New Era Cap Co., Inc.

New Era products have been a canvas for consumers to showcase their individuality and personal style for over 90 years. With billions of headwear styles, it’s best known for being the official on-field cap for Major League Baseball as well as creating the iconic 59FIFTY fitted cap. New Era continues to be a lifestyle brand of choice not only with their headwear collections, but also accessories and apparel lines for men, women and youth. The Company is headquartered in Buffalo, N.Y., operates facilities in Canada, Europe, Japan and Hong Kong, and is a Participating Company (PC) of the Fair Labor Association. For more information on the brand, visit www.neweracap.com. 

BUFFALO, NY (August 17, 2010) – With products worn by the greatest teams, the best artists and some of the most interesting people in the world, New Era Cap will begin to roll-out its new brand campaign, “Fly Your Own Flag,” with a strategic marketing and advertising effort in 2010. The new campaign focuses on self-expression and individuality; in essence how consumers make a statement with their New Era products.

 

The rebranding effort, led by New York City-based The Brooklyn Brothers (http://www.thebrooklynbrothers.com), speaks to New Era’s core consumer and cultural influencers; the people who define themselves by assimilating styles and influences from different cultures to make their own, unique statement.

 

“We’re moving into the future by taking cues from the past and redeveloping our brand to better identify with our consumers,” said Christopher H. Koch, CEO. “This campaign is a call-to-action for everyone who’s ever said ‘I want to do my thing’.”

 

The campaign, which breaks in September 2010 and continues throughout 2011, consists of a national multi-media plan including print, digital, outdoor advertising, TV and non-traditional media.

 

“Fly Your Own Flag” is about promoting individuality therefore much of the advertising will feature a wide array of people that reflect the spirit of the campaign including artist and toy designer Tristan Eaton, rapper Sam Adams, New York Yankees outfielder Curtis Granderson, jewelry designer Osamu Koyama and spoken word poet Mason Granger. These individuals are diverse in career, ethnicity, and background, but they all share a passion for the New Era brand. Other brand ambassadors will be introduced throughout the campaign, but one constant graphic element in all of the advertising will be customizable word-cubes that allow the “Fly Your Own Flag” expression to be brought to life for any individual. These word-cubes will spell out phrases that speak to the concept of the New Era brand as a great enabler of self-expression; phrases like “Dance Your Own Dance,” “Write Your Own History” and “Blaze Your Own Trail.”

 

“We’re making a powerful statement here; one that truly empowers our consumers,” said Koch. “Every effort behind the Fly Your Own Flag campaign is meant to not only drive the evolution of our brand, but also to celebrate the people who have helped build our brand – our consumers.”

 

 

 

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About New Era Cap Co., Inc.

New Era products have been a canvas for consumers to showcase their individuality and personal style for over 90 years. With billions of headwear styles, it’s best known for being the official on-field cap for Major League Baseball as well as creating the iconic 59FIFTY fitted cap. New Era continues to be a lifestyle brand of choice not only with their headwear collections, but also accessories and apparel lines for men, women and youth. The Company is headquartered in Buffalo, N.Y., operates facilities in Canada, Europe, Japan and Hong Kong, and is a Participating Company (PC) of the Fair Labor Association. For more information on the brand, visit www.neweracap.com. 

 

The passing of baseball legend and icon George Steinbrenner was an incredible loss for my family and everyone at New Era Cap. My father, David Koch, knew Mr. Steinbrenner long before he owned the Yankees. They met in Buffalo on one of Mr. Steinbrenner’s frequent business trips and they became, and stayed, life long friends.

I’ll remember Mr. Steinbrenner’s passion and commitment to the game, and to his beloved Yankees. His competitiveness and forward thinking were evident in every decision he made. He had the courage to make difficult decisions, yet all of his decisions had a singular goal - to win. It is fitting that the Yankees are reigning champions as he passes the torch to his family who will continue the Yankee tradition. 

I’m proud to have known him and call him a friend. Mr. Steinbrenner was not just a custodian of a historic franchise; he worked tirelessly to write new chapters in Yankee and baseball history.

On behalf of my mother, Valerie and the entire Koch Family, we send our condolences and love to the Steinbrenner Family as they remain in our thoughts and prayers

Christopher H. Koch
CEO, New Era Cap

BUFFALO, NY (July 14, 2010) – Inspired by his great confidence and unwavering spirit, New Era Cap is proud to unveil its latest CAPTURE THE FLAG® cap honoring Muhammad Ali.  Often referred to as the “Athlete of the Century” and “The Greatest of All Time,” Ali truly embodies the essence of the CAPTURE THE FLAG® program. His career may have skyrocketed in the ring 50 years ago, but his legacy and character continue to influence generations of sports fans around the world.

New Era’s limited-edition Ali CAPTURE THE FLAG® pays homage to his historic gold medal victory on September 5^th, 1960, during the summer games in Rome, Italy.  Reminiscent of his uniform, the cap is white leather with red, white and blue satin stripes and emblazoned with his signature. The underside features a white satin lining with a gold imprint of a waving American flag and the words “Celebrating 50 Years.” The Muhammad Ali Enterprises logo, featuring his signature open-armed stance, appears on the back of the cap.  Each cap will be sold in a specially designed case.

 

New Era plans to support the collaboration at multiple events, including an in-store EA Sports Fight Night competition and an online tribute contest incorporating some of Ali’s famous quotes.

 

A portion of the sale of each cap will go to the Muhammad Ali Center (www.alicenter.org) in Louisville, Kentucky in an effort to preserve the legacy and ideals of Muhammad Ali.

 

The cap will launch world wide on July 30th, 2010, and will be available exclusively at New Era’s flagship locations and online at www.neweracap.com/ali for $125.00.  

 

With 144 units available worldwide, this cap is extremely limited.

 

About CAPTURE THE FLAG(R)

CAPTURE THE FLAG(R), introduced in 2004, is a collection of artist-inspired headwear, designed by individuals who are pioneers in their own right, symbolizing passion, constant change and capturing the essence of originality. All designs are created on New Era's signature 59FIFTY fitted giving all the caps that authentic style that's so well known. Each collection is produced in extremely limited quantities.

 

About New Era Cap

Founded in 1920, New Era Cap Co., Inc. is the leading headwear manufacturer and creator of New Era Apparel. Producing millions of caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates. To its fans, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association. For more information, visit www.neweracap.com.

About Muhammad Ali Enterprises LLC

 

Muhammad Ali Enterprises LLC (“MAE”) is a California limited liability company. MAE is aggressively involved in a worldwide licensing program, merchandising, television, film, video and Internet projects. For more information on MAE, visit www.Ali.com. MAE is a subsidiary of CKX, Inc., a publicly traded company listed on the NASDAQ Global Market® under the ticker symbol "CKXE." Also visit www.ckx.com.

The contest will be nationally televised by ESPN, which has also secured national and local radio rights for ESPN Radio. The deals for both broadcast platforms are for six years through the 2015 game.

The bowl committee is proud to launch the official New Era Pinstripe Bowl Web site, www.newerapinstripebowl.com, where fans can access up-to-the-moment information regarding the game.

Additionally, the committee has also released the official logo for the game, which can be found in the header of this release.

The New Era Pinstripe Bowl will pit the third- or fourth-place team from the Big East against the seventh-place team from the Big 12. Should the Big 12 representative not qualify for bowl eligibility under NCAA guidelines, the University of Notre Dame has agreed to take part against a Big East opponent.

There is a four-year agreement extending through 2013 between the conferences and Yankee Stadium. In future years beyond 2010, games will take place no earlier than Christmas Day and no later than New Year’s Day.

Both teams will arrive in New York City on December 27, with the Big East team staying at the Grand Hyatt and the Big 12 team staying at the Sheraton New York. Players, coaches and university staff will take part in events in the days prior to the game, showcasing their respective universities to the New York metropolitan area. Discounts, promotions, events and special offers will take place all around New York City to create an unforgettable experience for fans and families of the visiting teams.

The contest will mark the first NCAA football bowl game in the Bronx since the Gotham Bowl on December 15, 1962, when Nebraska edged Miami (Fla.), 36-34, at the original Yankee Stadium.

In July 2009, the Yankees announced that Yankee Stadium will host a Notre Dame-Army game on November 20, 2010, as well as a series of Army home football games vs. Rutgers in 2011, Air Force in 2012 and Boston College in 2014.

The Yankees will have an announcement regarding New Era Pinstripe Bowl ticket availability at a later date.

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates. To its fans, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.

 

BUFFALO, NY (January 25, 2010) – New Era Cap Company, the exclusive manufacturer and marketer of the official on-field and batting practice caps for Major League Baseball (MLB), is introducing new batting practice caps for the 2010 baseball season. The new 39THIRTY batting practice caps will once again contain New Era’s signature Performance CoolBase technology and will be the exclusive cap worn during Spring Training and pre-game workouts by all 30 MLB teams.  The New York Yankees will be the only team to don two different BP caps this season, a home and a road version.

 

The new 39THIRTY BP caps are part of New Era’s line of Performance Headwear, featuring an innovative vapor management technology preventing moisture from developing and guarding against sweat, odor and fading making them feel and perform better on the field of play. The new BP caps will retail for $26.99 SRP and be available at HatWorld/LIDS Stores, Champs and a host of other major retailers.

 

 “As we gear up for the start of the 2010 MLB season, New Era is proud to offer a fresh new look to the popular batting practice 39THIRTY line of caps,” said Gerry Matos, Senior VP of Marketing. “These hats are specifically designed for comfort and gives fans another chance to wear what the players wear.” 

 

 

  

 

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About New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.

BUFFALO, NY (January 19, 2010) – New Era Cap Co., manufacturer of the official cap of Major League Baseball, has announced a partnership with PONY (Protect Our Nation’s Youth) Baseball and Softball organization.  Headquartered in Washington, PA, the PONY Corporation operates 3,500 leagues across 10 different age groups in the US and also represents leagues in 25 international countries.  Under the terms of the agreement, New Era will become the official on-field cap of PONY, outfitting nearly 500,000 players and coaches across United States this spring.

 

“PONY Baseball and Softball is excited to partner with New Era Cap, the leading cap manufacturer in our games,” stated Abraham Key, President and CEO of PONY Baseball and Softball. “New Era and PONY believe in providing an exceptional baseball and softball experience for our young participants.”

 

In addition to becoming the official on-field cap, New Era will also support two of PONY’s biggest events in 2010.  The National Youth Baseball Championship occurring in August, as well as the “Champions Game” scheduled to take place prior to the MLB All Star Home Run Derby in Anaheim, CA.  

 

The “Champions Game” will represent players from PONY’s newly formed Champions League for special needs children.  The game will be played on-field at Angel Stadium with members of the league playing side-by-side with able bodied youth.  All of the players will receive special recognition.  As a sponsor of the game, New Era will receive on-field signage along with the PONY logo, an official patch on the player jerseys and branding on the champion’s medals and t-shirts. 

 

“New Era prides itself on providing premium headwear products and we are thrilled to team up with a great youth organization like PONY,” said Gerry Matos, Senior VP of Marketing. “Events like the National Youth Baseball Championship and the Champions Game lets every kid feel like a major leaguer.  We are proud to be a part of such a worthy effort.”  

 

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About New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.

For more information visit: www.pony.org          

Anthony Lewis of Lanham, Maryland Is Selected Grand Prize Winner for his 59FIFTY cap

Buffalo, NY (November 13, 2009) – New Era Cap, the leading headwear designer and manufacturer, announced today that Anthony Lewis of Lanham, Maryland has won the “CONCEPT 59FIFTY” nationwide contest for his original cap design entitled Tweed.  Lewis’ design was selected from 8 finalists narrowed down from nearly 20,000 submissions to the online contest since its launch in August.

As the declared winner, Lewis’s cap will be produced and sold at New Era US Flagship stores, as well as online atwww.neweracap.com.  He will receive 10 caps for personal use and a $1,000 gift card courtesy of New Era.   The Tweedcap is now in its production stages and will be available at retail in early 2010. 

“I didn’t enter with the sole purpose of winning the competition; I was doing it out of fun,” said Lewis. “I wanted my design to be more of a fashion statement, that’s why I used the herringbone tweed fabric and the salt & pepper print for the panels.”

First place runners up Joe Pasket of Houston, Texas and David Bywater of Olathe, Kansas will receive a $500 New Era gift card and a New Era accessories pack.

“We congratulate Anthony and all the contestants who made this competition so successful.  Over 200 submissions were received each day and we couldn’t be more thrilled,” said Kelli Coppola, Director of Marketing at New Era.  “It was a breath of fresh air to see all the creative submissions from designers across the country.  We hope to continue to grow the contest each year.”

About “CONCEPT 59FIFTY” Contest
Designs for the New Era CONCEPT 59FIFTY were submitted electronically on www.concept59fifty.com.  Individualsthroughout the country who entered were asked to create and submit an original design that may be displayed on a New Era 59FIFTY cap following strict guidelines and required information to New Era. Winning designs were chosen based on a combination of fan votes worth 25% and a judge’s panel that accounted for 75% of the final decision.  Submissions were evaluated based on originality, creativity, overall style of design, production possibilities, timeliness, and anticipated popularity. Fans were able to vote on the designs using a star scale of 1-5. Each individual vote was deemed as a “Fan Vote”. Fans had the opportunity to vote for multiple designs, however may only vote for one per day per design. Each design received a final ranking based on the combination of the number of fan votes cast for a design and the designs aggregate 1-5 score.  The voting period for the designs ran from the date the design was submitted throughout the entire Contest Period.

New Era Cap
Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.

Buffalo, NY (November 13, 2009) – New Era Cap, the leading headwear designer and manufacturer, announced today that Anthony Lewis of Lanham, Maryland has won the “CONCEPT 59FIFTY” nationwide contest for his original cap design entitled Tweed.  Lewis’ design was selected from 8 finalists narrowed down from nearly 20,000 submissions to the online contest since its launch in August.

As the declared winner, Lewis’s cap will be produced and sold at New Era US Flagship stores, as well as online at www.neweracap.com.  He will receive 10 caps for personal use and a $1,000 gift card courtesy of New Era.   The Tweed cap is now in its production stages and will be available at retail in early 2010. 

“I didn’t enter with the sole purpose of winning the competition; I was doing it out of fun,” said Lewis. “I wanted my design to be more of a fashion statement, that’s why I used the herringbone tweed fabric and the salt & pepper print for the panels.”

First place runners up Joe Pasket of Houston, Texas and David Bywater of Olathe, Kansas will receive a $500 New Era gift card and a New Era accessories pack “We congratulate Anthony and all the contestants who made this competition so successful.  Over 200 submissions were received each day and we couldn’t be more thrilled,” said Kelli Coppola, Director of Marketing at New Era.  “It was a breath of fresh air to see all the creative submissions from designers across the country.  We hope to continue to grow the contest each year.”

 

About “CONCEPT 59FIFTY” Contest
Designs for the New Era CONCEPT 59FIFTY were submitted electronically on www.concept59fifty.com.  Individuals throughout the country who entered were asked to create and submit an original design that may be displayed on a New Era 59FIFTY cap following strict guidelines and required information to New Era. Winning designs were chosen based on a combination of fan votes worth 25% and a judge’s panel that accounted for 75% of the final decision.  Submissions were evaluated based on originality, creativity, overall style of design, production possibilities, timeliness, and anticipated popularity. Fans were able to vote on the designs using a star scale of 1-5. Each individual vote was deemed as a “Fan Vote”. Fans had the opportunity to vote for multiple designs, however may only vote for one per day per design. Each design received a final ranking based on the combination of the number of fan votes cast for a design and the designs aggregate 1-5 score.  The voting period for the designs ran from the date the design was submitted throughout the entire Contest Period.

New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.

###

 

BUFFALO, NY (October 16, 2009) – The non-profit organization Caps for Kids, along with national sponsors New Era Cap Co. and Hatworld/Lids, are proud to announce that the 6^th Annual “Wear Your Cap to School Day” event will take place on October 23^rd in schools across the United States.  This fundraising initiative encourages students to donate $1.00 for the chance to wear their favorite cap in the classroom.  All monies raised support Caps for Kids’ mission of providing celebrity signed headwear and scarves to children being treated for cancer.

“Having cancer at any age is a traumatic experience but having it as a child is even more anguishing,” says John DeWaal, Caps for Kids President. “Wear Your Cap To School Day is a great opportunity to illustrate to students that their small donation can have a big impact to kids in their community.”

Interest in the program continues to spread across the US with schools in more than 38 states participating and over $340,000 raised to date to benefit Caps for Kids.  In 2008 alone, more than $90,000 was generated, marking a record of growth for the organization.

For more information on Wear Your Cap to School Day visit www.wearyourcaptoschoolday.com and Caps for Kids visit www.capsforkids.org. 

About Caps for Kids

Caps for Kids is an international nonprofit organization with programs in over 90 hospitals throughout the United States.  Caps for Kids is dedicated to providing celebrity signed headwear to children, adolescents, and young adults who have lost their hair as a result of treatment for cancer and other life threatening illnesses.

About New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.

About Hat World/Lids

Hat World, Inc. is comprised of more than 850 stores, and in Canada and Puerto Rico, operating primarily under the LIDS retail brand, and serves at Caps for Kids’ oldest corporate supporter. The company is recognized as a specialty retail leader of officially licensed and branded athletic fashion headwear and offers a vast assortment of officially-licensed and branded professional and college sports teams, as well as other specialty fashion categories all in the latest styles and colors. The majority of stores also offer custom embroidery capability, and others carry licensed apparel. The company serves the core sports fan and fashion-conscious, trend-savvy mid-teen to mid-20s customer. Hat World also sells products and promotes its stores through the Internet site lids.com™. Hat World also offers team uniform, apparel and equipment dealers, custom screen printers and embroidery services through its Lids Impact Sports division. Hat World is a subsidiary of Genesco Inc.

 

-- Lee to Reveal New Limited Edition Yankees Cap and Conduct Autograph Signing for Fans --

BUFFALO, NY (September 24, 2009) – New Era Cap Co., Inc., the leading headwear designer and official on-field cap for Major League Baseball, along with legendary filmmaker and dedicated New York Sports fan Spike Lee, are set to unveil the latest addition to the “Spike Lee Joint” cap collection on September 25, 2009, at Yankee Stadium. The Yankee inspired cap, dubbed “Spike Lee Joint 2.0,” is the second cap in the “Spike Lee Joint” series, which launched in 2008, and the third cap Spike Lee has created for New Era. 

 

As a life-long Yankee fan, Spike Lee drew his inspiration for the cap from the New York Yankees 26 World Series Championships. “When it came time to design another cap with New Era, it seemed fitting that it represent the most decorated franchise in professional sports - the New York Yankees,” said Spike Lee. “On the cap, I inscribed each year the Yankees won the championship. Now I'm just hoping we can add the year 2009 to that list come October!”

 

In total, only 750 caps will be made available to the public exclusively at the New Era Flagship store at Yankee Stadium, the New Era: New York Flagship store in Soho and participating Lids stores in New York City. The cap comes in a special commemorative box and can be purchased for $75.  

 

“It’s always an honor and a pleasure to work with a creative force like Spike Lee. The fact that his Yankees inspired commemorative cap coincides with the team’s race for the pennant is an added bonus for any Yankee fan,” said Gerry Matos, Senior VP of Marketing at New Era.

 

Spike Lee will be on-site at Yankee Stadium on September 25^th for the official launch of the cap and will be conducting an autograph signing from 5:30-6:45 pm at the New Era Flagship inside the Stadium.

The New Era/Spike Lee relationship first began in 1996 when Lee approached New Era to request a one-of-a-kind red New York Yankees fitted. New Era fulfilled Spike’s request and sent the cap to him to wear to the World Series that year. This subsequently launched the beginning of a “new era” of fitted fashion caps for New Era and aXX partnership. Since then, Lee has produced three TV campaigns for New Era and was one of the first celebrities to design a “Capture The Flag” limited edition cap for New Era's 50th Anniversary celebration of the 59FIFTY fitted cap.

 

New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.

Contact
Dana Marciniak
New Era Cap
716-604-9000 x1459
dana.marciniak@neweracap.com

BUFFALO, NY (September 24, 2009) - Two weeks ago the lights were on again at Johnnie B. Wiley stadium.  Not for an evening filled with Buffalo high school or community sports events, but for construction.  “It’s for the kids, for the district, and for the community,” said Mel L. Austin, Associate Superintendent of the Buffalo Public School District.  “We want to have a first-class sports complex to accommodate the needs of our children.”

New Era Cap Company, Inc. has teamed up with the board members of Johnnie B Wiley Sports Complex after hearing about the renovation of the stadium.  After discussions, New Era Cap openhandedly contributed twenty-five thousand dollars to the development.  In addition, New Era Cap is in the process of designing the Johnnie B. Wiley Stadium logo to place on the scoreboards, midfield of the football and soccer field, and the community legend’s initials J.B.W in both of the end zones.  “We want an iconic logo, he was a legendary man in this community, he deserves an emblem that signifies his success and accomplishment over the years of helping this community,” stated Mel L. Austin.

The first stage projections for the amateur athletic sports complex will be completed by the end of this year.  This includes artificial turf for the football and soccer fields, natural grass for the baseball field, surface drainage, track renovations, stadium lighting, and separate scoreboards for the baseball, football, and soccer fields. With the additions of dugouts, bleachers, and a press box for the baseball field.  “We are planning on making Johnnie B, Wiley suitable for college athletics also,” stated Dave Thomas, Director of Physical Education.

Final completion of Johnnie B Wiley sports complex is scheduled for the summer of 2010.  After completing the renovation, the board members of the athletic complex are going to expand the horizons and its potential of this facility by letting collegiate athletics programs utilize the fields.

 

 New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. Some of the Company’s core markets include Action Sports, Children, Fan, Women and Fashion/Street. The Company, headquartered in Buffalo, New York, employs approximately 1,700 people world-wide in New York, Alabama and at its operations in Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association.

 

Most Creative 59FIFTY Design to be Manufactured and Sold in New Era Retail Stores

BUFFALO, NY (August 3, 2009) – New Era Cap Co., Inc., the leading headwear designer and manufacturer, has announced the “CONCEPT 59FIFTY” design contest launching today, Monday, August 3rd, at noon EST. New Era fans will have the chance to create an original design that will result in one lucky winner having their exclusive design showcased on a New Era 59FIFTY fitted cap. 

Winning designs will be chosen based on a combination of fan votes and a judge’s panel which will evaluate submissions based on originality, creativity, overall style of design, production possibilities, timeliness, and anticipated popularity.  The grand prize winner will not only have their cap design sold in New Era retail stores and online at http://www.neweracap.com/, but they will also receive ten caps for themselves as well as a $1,000.00 New Era gift card. Two first place prizes will be rewarded with a $500.00 New Era gift card and a New Era accessories pack that includes a Recap Kit and Cap Brush and the five second place winners will be given a $100.00 New Era gift card.

“This contest is a great way to celebrate the creative spirit of the New Era brand,” said Gerry Matos, Sr. Vice President of Marketing at New Era. “We take pride in offering our customers a variety of unique caps and now it’s their chance to flex their design muscles. It will be a dream come true for one lucky individual.”

Designs must be electronically created by using the online software design tool at http://www.concept59fifty.com/ or by downloading the Adobe Illustrator software.

To be eligible for the CONCEPT 59FIFTY Design Contest, all entries must be completed by noon EST on November 3, 2009. Please visit http://www1.neweracap.com/pdf/Concept-59fifty-Rules.pdf  for official contest rules.

###

Contact:
Dana Marciniak , New Era Cap Co.
(716) 604.9259
dana.marciniak@neweracap.com

Dayna Diamond, DKC
(212) 981.5146
dayna_diamond@dkcnews.com

 

BUFFALO, NY (August 3, 2009) – New Era Cap Co., Inc., the leading headwear designer and manufacturer, has announced the “CONCEPT 59FIFTY” design contest launching today, Monday, August 3^rd, at noon EST. New Era fans will have the chance to create an original design that will result in one lucky winner having their exclusive design showcased on a New Era 59FIFTY fitted cap. 

 

Winning designs will be chosen based on a combination of fan votes and a judge’s panel which will evaluate submissions based on originality, creativity, overall style of design, production possibilities, timeliness, and anticipated popularity.  The grand prize winner will not only have their cap design sold in New Era retail stores and online at http://www.neweracap.com, but they will also receive ten caps for themselves as well as a $1,000.00 New Era gift card. Two first place prizes will be rewarded with a $500.00 New Era gift card and a New Era accessories pack that includes a Recap Kit and Cap Brush and the five second place winners will be given a $100.00 New Era gift card.

 

“This contest is a great way to celebrate the creative spirit of the New Era brand,” said Gerry Matos, Sr. Vice President of Marketing at New Era. “We take pride in offering our customers a variety of unique caps and now it’s their chance to flex their design muscles. It will be a dream come true for one lucky individual.”

 

Designs must be electronically created by using the online software design tool at http://www.concept59fifty.com or by downloading the Adobe Illustrator software.

 

To be eligible for the CONCEPT 59FIFTY Design Contest, all entries must be completed by noon EST on November 3, 2009. 

 

###

 

 

About New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company headquarters is located in Buffalo, New York, and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.

BUFFALO, NY and MIAMI, FL (August 2009) – New Era Cap Co., Inc., the global headwear and apparel designer, announced today that it has acquired 5^th & Ocean, a privately held apparel manufacturer in Miami, Florida.

 

The acquisition will help New Era rapidly expand its line of sports and fashion apparel by tapping into 5th & Ocean’s expertise and existing market relationships. Currently, 5^th & Ocean manufactures men's, women's, and kids apparel for major U.S. sports leagues including Major League Baseball as well as notable properties including Victoria’s Secret/PINK and Dallas Cowboys Merchandising.

 

"To ensure the long-term growth of New Era in this changing economic landscape, we need to look for strategic ways to diversify our business," said Christopher H. Koch, CEO of New Era Cap. "The acquisition of 5th and Ocean continues to move us forward with our strategy to become a well-rounded lifestyle brand. This was an opportunity we simply could not pass up."

 

Best known as the official on-field cap for Major League Baseball, New Era entered the apparel arena in 20XX and has gained greater traction in the market place each year. Recently, in an effort to expand its college business, New Era launched a full collection of apparel and headwear that supports Historically Black Colleges and Universities called "New Era presents Tradition." Working with 5th & Ocean will not only complement these efforts, but New Era's core headwear business as well.

 

"We are very excited to become part of a company with an 89-year history of quality, tradition and authenticity," said Alex Leiter, CEO of 5^th & Ocean. "The resources and knowledge that New Era brings assures that 5^th & Ocean will continue to be the fashion leader in licensed apparel and will continue to provide superior speed-to-market."

 

New Era and 5^th and Ocean will have a large presence at the MAGIC trade show at the end of August, offering a collection of tees, polos and cut & sew pieces for team concessioners and urban fashion doors. Product is expected to reach the market by the end of this year with a broader launch in Spring 2010.

 

 

# # #

About New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association. Visit http://www.neweracap.com for more information.

About 5^th & Ocean

Founded in 1995, 5th & Ocean Clothing is a privately owned, minority certified apparel manufacturer and wholesaler specializing in fashion apparel for the licensed team sports and private label markets. 5th's customer base spans the gamut of distribution channels including department stores, sporting goods chains, mass merchants, and sports specialty stores, just to name a few. 5th continuously sets the trend for silhouettes, fabrications, and embellishments. In addition, a flexible manufacturing model allows the Company to deliver product from concept to the retailer's door with unparalleled speed, a critical component in the rapidly changing fashion market. To learn more about 5^th & Ocean, visit http://www.5thocean.com/

 

# # #

 

 

PRESS CONTACTS:

Dana Marciniak, New Era Cap Co.                                                        XX, 5^th & Ocean

(716) 604.9259  or  (716) 536.9913                                                         XX

dana.marciniak@neweracap.com                                                           XX

 

Background:

The symposium was jointly hosted by Mainland Headwear Holdings Limited (“Mainland Headwear”; stock code: 1100) and New Era Cap Company, Inc. (“New Era”) on  23 and 24 April 2009 in Shenzhen. It brought together more than 40 participants and featured speakers from different organisations, including the Fair Labor Association (“FLA”), University of Notre Dame, and University of Florida, as well as representatives from New Era Cap and Mainland Headwear. The focus was on how to achieve greater supply chain labor compliance through strong partnerships.

Key Accomplishments:

• Raised awareness about stakeholder perspectives.  Each of the stakeholders represented – from the FLA, university community, Mainland Headwear and New Era Cap - described their approaches to compliance and goals for 2009 and beyond.
• Shared best practices.  Compliance management systems and approaches were compared and contrasted, highlighting key components to a safety culture, methods of employee engagement, and the contributions of Lean manufacturing to compliance goals.
• Challenged assumptions. During one activity participants’ assumptions about other stakeholders’ perspectives and priorities were explored and discussed. The exercise highlighted commonalities and differences among the participating organizations and individuals.
• Provided a platform for dialogue.  Participants raised additional questions, challenges and issues to address in further dialogue and collaboration. 

 

Key Quotes:

Michael Low, Director of Licensing at the University of Notre Dame - “It (The Symposium) provided me with an inside view of the New Era – Mainland Headwear relationship and their emphasis on Code compliance and the need to provide employees with educational opportunities that identifies best practices and generates a commitment to continuous improvement.”

 

Debbie Gay, Licensing Manager at the University of Florida - “I found the symposium to be a most incredible and invaluable experience,” said.  “To have the opportunity to meet the wonderful people of Mainland Headwear, tour their facilities, and engage in open dialog, provided me with much clearer understanding of both their directives and challenges.  I look forward to continuing to build upon both the knowledge I gained and experience.”

 

Mr. Timothy Freer, New Era’s Vice President, Global Human Resources - “As industry leaders, both New Era and Mainland Headwear share a strong interest and commitment to labor standards, as reflected in the guidelines and code of conduct of the FLA. We hope all participants in the symposium gained a new and deeper understanding of the value of a good compliance program. We believe that ‘doing the right thing’ can add value to business.” 

 

Mrs. Pauline Ngan, Deputy Chairman and Managing Director of Mainland Headwear - “I would like to express my heartfelt gratitude to New Era and FLA for their support, bringing all participants together to promote greater compliance awareness. As globalisation progresses, the international community is also raising the bar on labour protection. Enhancing compliance in the supply chain is not only a social responsibility of an enterprise, but can also add to the enterprise’s competitiveness, especially in today’s testing economic environment.”

 

About New Era Cap (www.neweracap.com)

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.

 

About Mainland Headwear Holdings Limited (www.mainlandheadwear.com / www.mainland.com.hk)

Mainland Headwear was established in 1986 and listed on the Hong Kong Stock Exchange in 2000. The Group is principally engaged in the design, manufacture and distribution of quality headwear. With its own manufacturing plants in Shenzhen, Dongguan and Panyu, the Group manufactures licensed and branded headwear with annual production capacity of over 30 million hats in more than 5,000 designs. In 2004, the Group obtained the headwear licence for the Beijing 2008 Olympic Games. It also commenced retail business in the same year to open headwear outlets in Hong Kong and the PRC under the LIDS store brand. In 2005, the Group obtained the exclusive license to design, manufacture and sell all SANRIO products in the PRC. In 2006, the Group acquired Kangol Headwear (Panyu) Limited which manufactures about 85% of “Kangol” headwear, extending the Group’s product offerings to fashion headwear. In 2007, the Group obtained the worldwide exclusive manufacturing rights and exclusive distribution rights in Greater China and Japan of The Fédération Internationale de Football Association ("FIFA") branded headwear between 2007 and 2014. In 2008, the Group formed a joint venture with Yue Yuen Industrial (Holdings) Limited (stock code: 551) and Large Forever Limited to invest in Keen Idea Group Ltd., a headwear manufacturer based in Vietnam, and became its largest shareholder. In the same year, the Group also acquired 100% stake of a tourist-souvenir retailer (北京叠翠旅遊紀念品有限責任公司) to expand its retail network, and also signed a seven-year manufacturing agreement with New Era Cap Co., Inc., the largest and fastest growing headwear manufacturer in the United States.     

 

For more information:

New Era Cap Company

Dana Marciniak          716.604-9259                              dana.marciniak@neweracap.com

 

Background:

The symposium was jointly hosted by Mainland Headwear Holdings Limited (“Mainland Headwear”; stock code: 1100) and New Era Cap Company, Inc. (“New Era”) on  23 and 24 April 2009 in Shenzhen. It brought together more than 40 participants and featured speakers from different organisations, including the Fair Labor Association (“FLA”), University of Notre Dame, and University of Florida, as well as representatives from New Era Cap and Mainland Headwear. The focus was on how to achieve greater supply chain labor compliance through strong partnerships.

 

Key Accomplishments:

• Raised awareness about stakeholder perspectives.  Each of the stakeholders represented – from the FLA, university community, Mainland Headwear and New Era Cap - described their approaches to compliance and goals for 2009 and beyond.

• Shared best practices.  Compliance management systems and approaches were compared and contrasted, highlighting key components to a safety culture, methods of employee engagement, and the contributions of Lean manufacturing to compliance goals.

• Challenged assumptions. During one activity participants’ assumptions about other stakeholders’ perspectives and priorities were explored and discussed. The exercise highlighted commonalities and differences among the participating organizations and individuals.

• Provided a platform for dialogue.  Participants raised additional questions, challenges and issues to address in further dialogue and collaboration. 

 

Key Quotes:

Michael Low, Director of Licensing at the University of Notre Dame - “It (The Symposium) provided me with an inside view of the New Era – Mainland Headwear relationship and their emphasis on Code compliance and the need to provide employees with educational opportunities that identifies best practices and generates a commitment to continuous improvement.”

 

Debbie Gay, Licensing Manager at the University of Florida - “I found the symposium to be a most incredible and invaluable experience,” said.  “To have the opportunity to meet the wonderful people of Mainland Headwear, tour their facilities, and engage in open dialog, provided me with much clearer understanding of both their directives and challenges.  I look forward to continuing to build upon both the knowledge I gained and experience.”

 

Mr. Timothy Freer, New Era’s Vice President, Global Human Resources - “As industry leaders, both New Era and Mainland Headwear share a strong interest and commitment to labor standards, as reflected in the guidelines and code of conduct of the FLA. We hope all participants in the symposium gained a new and deeper understanding of the value of a good compliance program. We believe that ‘doing the right thing’ can add value to business.” 

 

Mrs. Pauline Ngan, Deputy Chairman and Managing Director of Mainland Headwear - “I would like to express my heartfelt gratitude to New Era and FLA for their support, bringing all participants together to promote greater compliance awareness. As globalisation progresses, the international community is also raising the bar on labour protection. Enhancing compliance in the supply chain is not only a social responsibility of an enterprise, but can also add to the enterprise’s competitiveness, especially in today’s testing economic environment.”

 

Photos:

For more photos and information, go to: www.neweracap.com/mainlandevent

 

About New Era Cap (www.neweracap.com)

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.

 

About Mainland Headwear Holdings Limited (www.mainlandheadwear.com / www.mainland.com.hk)

Mainland Headwear was established in 1986 and listed on the Hong Kong Stock Exchange in 2000. The Group is principally engaged in the design, manufacture and distribution of quality headwear. With its own manufacturing plants in Shenzhen, Dongguan and Panyu, the Group manufactures licensed and branded headwear with annual production capacity of over 30 million hats in more than 5,000 designs. In 2004, the Group obtained the headwear licence for the Beijing 2008 Olympic Games. It also commenced retail business in the same year to open headwear outlets in Hong Kong and the PRC under the LIDS store brand. In 2005, the Group obtained the exclusive license to design, manufacture and sell all SANRIO products in the PRC. In 2006, the Group acquired Kangol Headwear (Panyu) Limited which manufactures about 85% of “Kangol” headwear, extending the Group’s product offerings to fashion headwear. In 2007, the Group obtained the worldwide exclusive manufacturing rights and exclusive distribution rights in Greater China and Japan of The Fédération Internationale de Football Association ("FIFA") branded headwear between 2007 and 2014. In 2008, the Group formed a joint venture with Yue Yuen Industrial (Holdings) Limited (stock code: 551) and Large Forever Limited to invest in Keen Idea Group Ltd., a headwear manufacturer based in Vietnam, and became its largest shareholder. In the same year, the Group also acquired 100% stake of a tourist-souvenir retailer (???????????????) to expand its retail network, and also signed a seven-year manufacturing agreement with New Era Cap Co., Inc., the largest and fastest growing headwear manufacturer in the United States.     

 

For more information:

New Era Cap Company

Dana Marciniak           716.604-9259                              dana.marciniak@neweracap.com

BUFFALO, N.Y. – The Buffalo Bills announced today a new advertising relationship with Buffalo based headwear designer and manufacturer, New Era Cap Company, Inc.   New Era locally supports Buffalo football at all levels and officially launched a Buffalo Football Collection  at Draft Day on April 25, 2009.

The collection of headwear and apparel is inspired by the long-standing sports heritage and the great legacy of the community. The items will be available at Buffalo Bills retail locations, New Era's Buffalo Flagship store and online at www.buffalobills.com and www.neweracap.com. New Era will also introduce new products featuring player-designed caps later this summer before the Bills Opening Day kickoff.

“New Era is a local company with a nationally recognized brand, and they are known for their high quality products,” said Bruce Popko, the Bills Sr. VP of Business Development “We intend to provide Bills fans with a wide array of merchandise options throughout all Bills retail locations.”

“The Bills have one of the most recognizable brands in all of sports and we are especially thrilled to team with them during their historic 50^th Season,” said Gerry Matos, Senior VP of Marketing at New Era. “This headwear and apparel will give Bills fans new and exciting options to show their love of our hometown team.”

About New Era

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association. For more information, visit www.neweracap.com.

 

About the Buffalo Bills

Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League (NFL).  The Bills have won two American Football League (AFL) Championships (1964 - 1965) and won an NFL record four straight AFC Championships (1990 - 1993) that included four trips to the Super Bowl.  The Bills are a progressive organization and pride themselves on the regionalization of their team.  They hold their training camp in Rochester, NY and were the first NFL team ever to play a home game in Canada with the Bills Toronto Series that began in 2008. As Western New York’s top-rated sports and entertainment choice, the Bills annually entertain nearly one million fans at Ralph Wilson Stadium, produce the region’s number-one rated sports television programming, have one of the NFL’s largest fan clubs with the Bills Backers, and host the most visited team website in Western New York.  Under the guidance of newly elected Hall of Fame member and original team founder, Ralph C. Wilson, Jr., the Bills will celebrate their 50^th Season in 2009.  For more Bills information visit buffalobills.com or call (716) 648-1800.

(BUFFALO, N.Y., April 23, 2009) – Mainland Headwear Holdings Limited and New Era Cap Company, Inc. have jointly organized a two-day symposium in Shenzhen, “Benefits of Supply Chain Partnerships,” focused on achieving greater impact and sustainability in supply chain labor compliance through strong partnerships.

 

The April 23-24 symposium brings together more than 40 participants, including representatives of the Fair Labor Association (FLA) and from the University of Notre Dame and the University of Florida. The FLA, comprised of universities, non-governmental organizations and apparel companies, including New Era, has played a leading role over the past decade in the development and implementation of effective labor standards compliance tools and in overseeing and reporting on how well companies are living up to their commitments. 

 

Mainland Headwear and New Era both view the symposium as an opportunity to highlight the importance of labor standards compliance and, more broadly, to advance responsible business practices.  New Era Chief Executive Officer Christopher H. Koch stated: “As a global industry leader and member of the Fair Labor Association since 2002, we recognize the need to develop and maintain a strong dialogue with our supply chain partners and other stakeholders who share our interest in advancing compliance with internationally-recognized labor standards.  The success of this effort rests on true partnerships based on trust, dialogue, and shared goals. To that end, we are especially pleased to work with our partners here in China, Mainland Headwear, to demonstrate our commitment and share ideas on what each of us can do to improve sustainable compliance efforts.”

 

Ms. Pauline Ngan, Deputy Chairman and Managing Director of Mainland Headwear, noted: “Through our partnership with New Era, we continue to build a stronger compliance program and a better understanding of the positive impact it has on our business. We are pleased to help carry the message of how this can help make us a stronger, more competitive company and enhance our reputation as a leading supplier of world-class products. We appreciate this opportunity to host others who are so committed to strengthening compliance here in China and around the world, and look forward to two days of productive meetings and dialogue.  In particular, we are pleased to welcome officials from the Fair Labor Association and two of its best-known university affiliates for this timely exchange of information and perspectives.”

 

 

- End -

 

About Mainland Headwear Holdings Limited

 

Mainland Headwear was established in 1986 and listed on the Hong Kong Stock Exchange in 2000. The Group is principally engaged in the design, manufacture and distribution of quality headwear. With its own manufacturing plants in Shenzhen, Dongguan and Panyu, the Group manufactures licensed and branded headwear with annual production capacity of over 30 million hats in more than 5,000 designs. In 2004, the Group obtained the headwear licence for the Beijing 2008 Olympic Games. It also commenced retail business in the same year to open headwear outlets in Hong Kong and the PRC under the LIDS store brand. In 2005, the Group obtained the exclusive license to design, manufacture and sell all SANRIO products in the PRC. In 2006, the Group acquired Kangol Headwear (Panyu) Limited which manufactures about 85% of “Kangol” headwear, extending the Group’s product offerings to fashion headwear. In 2007, the Group obtained the worldwide exclusive manufacturing rights and exclusive distribution rights in Greater China and Japan of The Fédération Internationale de Football Association ("FIFA") branded headwear between 2007 and 2014. In 2008, the Group formed a joint venture with Yue Yuen Industrial (Holdings) Limited (stock code: 551) and Large Forever Limited to invest in Keen Idea Group Ltd., a headwear manufacturer based in Vietnam, and became its largest shareholder. In the same year, the Group also acquired 100% stake of a tourist-souvenir retailer (北京叠翠旅遊紀念品有限責任公司) to expand its retail network, and also signed a seven-year manufacturing agreement with New Era Cap Co., Inc., the largest and fastest growing headwear manufacturer in the United States.

 

Company Website: www.mainlandheadwear.com / www.mainland.com.hk

 

 

About New Era Cap Company, Inc.

 

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association.

 

Company Website: www.neweracap.com

 

 

 

For more information:

New Era Cap

Dana Marciniak          Tel: 716.604.9259                       Email: dana.marciniak@neweracap.com

John DeWaal               Tel: 716.604.9137                       Email: john.dewaal@neweracap.com

 

-- Program Designed to Enhance Compliance Awareness --

 

(BUFFALO, N.Y., April 23, 2009) – Mainland Headwear Holdings Limited and New Era Cap Company, Inc. have jointly organized a two-day symposium in Shenzhen, “Benefits of Supply Chain Partnerships,” focused on achieving greater impact and sustainability in supply chain labor compliance through strong partnerships.

 

The April 23-24 symposium brings together more than 40 participants, including representatives of the Fair Labor Association (FLA) and from the University of Notre Dame and the University of Florida. The FLA, comprised of universities, non-governmental organizations and apparel companies, including New Era, has played a leading role over the past decade in the development and implementation of effective labor standards compliance tools and in overseeing and reporting on how well companies are living up to their commitments. 

 

Mainland Headwear and New Era both view the symposium as an opportunity to highlight the importance of labor standards compliance and, more broadly, to advance responsible business practices.  New Era Chief Executive Officer Christopher H. Koch stated: “As a global industry leader and member of the Fair Labor Association since 2002, we recognize the need to develop and maintain a strong dialogue with our supply chain partners and other stakeholders who share our interest in advancing compliance with internationally-recognized labor standards.  The success of this effort rests on true partnerships based on trust, dialogue, and shared goals. To that end, we are especially pleased to work with our partners here in China, Mainland Headwear, to demonstrate our commitment and share ideas on what each of us can do to improve sustainable compliance efforts.”

 

Ms. Pauline Ngan, Deputy Chairman and Managing Director of Mainland Headwear, noted: “Through our partnership with New Era, we continue to build a stronger compliance program and a better understanding of the positive impact it has on our business. We are pleased to help carry the message of how this can help make us a stronger, more competitive company and enhance our reputation as a leading supplier of world-class products. We appreciate this opportunity to host others who are so committed to strengthening compliance here in China and around the world, and look forward to two days of productive meetings and dialogue.  In particular, we are pleased to welcome officials from the Fair Labor Association and two of its best-known university affiliates for this timely exchange of information and perspectives.”

 

 

###

About Mainland Headwear Holdings Limited

 

Mainland Headwear was established in 1986 and listed on the Hong Kong Stock Exchange in 2000. The Group is principally engaged in the design, manufacture and distribution of quality headwear. With its own manufacturing plants in Shenzhen, Dongguan and Panyu, the Group manufactures licensed and branded headwear with annual production capacity of over 30 million hats in more than 5,000 designs. In 2004, the Group obtained the headwear licence for the Beijing 2008 Olympic Games. It also commenced retail business in the same year to open headwear outlets in Hong Kong and the PRC under the LIDS store brand. In 2005, the Group obtained the exclusive license to design, manufacture and sell all SANRIO products in the PRC. In 2006, the Group acquired Kangol Headwear (Panyu) Limited which manufactures about 85% of “Kangol” headwear, extending the Group’s product offerings to fashion headwear. In 2007, the Group obtained the worldwide exclusive manufacturing rights and exclusive distribution rights in Greater China and Japan of The Fédération Internationale de Football Association ("FIFA") branded headwear between 2007 and 2014. In 2008, the Group formed a joint venture with Yue Yuen Industrial (Holdings) Limited (stock code: 551) and Large Forever Limited to invest in Keen Idea Group Ltd., a headwear manufacturer based in Vietnam, and became its largest shareholder. In the same year, the Group also acquired 100% stake of a tourist-souvenir retailer (???????????????) to expand its retail network, and also signed a seven-year manufacturing agreement with New Era Cap Co., Inc., the largest and fastest growing headwear manufacturer in the United States.

 

Company Website: www.mainlandheadwear.com / www.mainland.com.hk

About New Era Cap Company, Inc.

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association.

 

Company Website: www.neweracap.com

For more information:

New Era Cap

Dana Marciniak           Tel: 716.604.9259                       Email: dana.marciniak@neweracap.com

John DeWaal               Tel: 716.604.9137                       Email: john.dewaal@neweracap.com

-- Buffalo Based Cap Company Partners With the Teen Designers of

Sweat Equity Enterprises (SEE) to Launch Innovative Cap Collection in April 2009 --

 

 

BUFFALO, NY (April 2009) – New Era Cap Co., Inc., the leading headwear designer and manufacturer, collaborated with Sweat Equity Enterprises (SEE) to create an original line of caps and t-shirts that will launch in April 2009. Founded by designer/entrepreneur Marc Ecko, SEE is a nonprofit organization where teens develop professional-quality designs for corporate partners.

 

Since January 2008, New Era’s renowned team of designers has been working with the students of SEE to fashion their own unique masterpieces from scratch.  Through this collaboration, New Era has guided the SEE students with the same intensive design, technological and entrepreneurship training that has made them the leader in the industry for the last 88 years.

 

“New Era is proud to align itself with such a rewarding program for teens like SEE,” said Gerry Matos, SVP of Marketing at New Era. “The opportunity to work with these innovative, bright young minds has not only helped to spark a new wave of fashion for New Era, but it will also inspire the youth of the nation to continue to pursue their dreams and realize that anything is possible.”

 

SEE is a project-based learning program where high school students participate during the school day. “By demystifying the products that they love, SEE students find an entry point that makes learning cool.  We are empowering young people with skills that they can actually take to the bank and at the same time showing companies that this is what corporate responsibility can be about,” said Marc Ecko, SEE’s Founder.   Proceeds of the sale of the SEE-designed caps and t-shirts will benefit SEE’s global expansion.

 

SEE teen designer, Raymond Bargallo, 16, explained the process.  “I started by doing research and finding inspiration, then I put the elements together by sketching on paper and using Photoshop and Illustrator. I had to think about who I wanted to sell to and why they would buy this cap. You have to think about your audience: the consumer.  It is different from a regular art class where you are just making a project for your portfolio; this is real.”

 

The New Era project is the sixteenth project for SEE since the organization was founded in 2005. Over the years, students have designed cars for Nissan, outerwear for Ecko Unlimited, marketing and electronics for RadioShack, shoes for Sketchers, graphics for Saks Fifth Avenue, skateboards for Zoo York, marketing for Best Buy, graphic design for New York Cares and watches for Callanen.

 

The caps will hit New Era stores in mid-April 2009. Visit www.neweracap.com for more information on the SEE program and the view the products. Finish Line will also have the collection of SEE product in its stores. The approximately retail cost for the caps will be $34 and between $28 and $30 for the t-shirts.

 

 

About New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association.

About SEE

Sweat Equity Enterprises (SEE) builds groundbreaking collaborations between youth and industry: a real-world learning opportunity for teens and an innovation lab for design professionals and companies. The nonprofit organization provides opportunities for both youth and industry to gain in mutually beneficial ways. Youth increase their professional, academic and personal skills, while industry gathers innovation, market research, and high-quality design. Through SEE’s project-based learning program, participants gain intensive design, technology and entrepreneurship training as they develop original graphic, product and apparel designs from concept to prototype or even production in collaboration with a company.  Youth participate in school by completing a SEE project for school credit or in a year-round program taking place out of school hours in SEE’s professional design studio.  SEE is expanding to engage thousands of youth, educators and professionals worldwide.  SEE’s powerful new model of real-world learning raises visibility for the potential of young people and the power of design, promotes stronger models in corporate and non-profit partnership, and acts as a catalyst for companies to invest in education.

 

 

# # # 

Contact:

Dana Marciniak
New Era Cap Co.
(716) 604.9259
dana.marciniak@neweracap.com

Dayna Diamond
DKC

(212) 981.5146
dayna_diamond@dkcnews.com

Previous Article

Next Article

March 2, 2009 (BUFFALO, NY) - New Era Cap Co., Inc., the leading headwear designer and manufacturer and Official On-Field Cap of Major League Baseball, has announced it will provide the exclusive on-field and locker room cap for 13 of the 16 participating countries in the 2009 World Baseball Classic. 

The 2009 tournament will feature some of the most talented players from around the globe representing their native countries and territories to compete for the coveted World Baseball Classic Championship. 

Now, baseball fans across the globe can proudly represent their countries with an authentic 2009 World Baseball Classic cap by New Era. Featured countries in the collection include: the United States, Canada, Australia, Italy, South Africa, Dominican Republic, Venezuela, Kingdom of Netherlands, Puerto Rico, Cuba, Panama, Mexico and China. 

“New Era is proud to partner with the World Baseball Classic to outfit the greatest baseball players in the world with the best headwear product in the industry,” said Todd Sokolowski, Director of New Era's Fan Business Unit. “This is a great opportunity to further root our brand into international markets and provide fans with the quality of product they deserve.”

The 2009 New Era World Baseball Classic Collection is currently available at New Era Cap Flagship stores, the Rogers Centre in Toronto, cap retailers including Champs and Modell’s Sporting Goods as well as online at www.MLB.com and www.neweracap.com. 

About New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. Some of the Company’s core markets include Action Sports, Children, Fan, Lifestyle, Women and Fashion/Street. The Company, headquartered in Buffalo, New York, and has operations in Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association.

About the World Baseball Classic

The World Baseball Classic is the premier international baseball tournament, sanctioned by the International Baseball Federation, and features the best players in the world competing for their home countries and territories.  In March 2006, 486 players (235 of them from MLB organizations) representing 16 teams from across the globe competed in the inaugural event.  More than 740,000 fans from 48 states and 15 countries attended games and millions more watched on TV as Team Japan was crowned the first-ever World Baseball Classic Champion.  The inaugural tournament was broadcast by 48 media outlets in 10 languages to 205 countries and territories around the world.  Media members representing 25 different nations attended the 39 games in seven host venues across three countries/territories.  The upcoming World Baseball Classic will be played from March 5 - 23 and will again feature 16 of the greatest baseball-playing nations in the world.  The tournament will be held every four years thereafter, with plans in place to expand the participant field beginning in 2013.  

###

Contact:

New Era Cap Co.
Dana Marciniak
(716) 604.9259
dana.marciniak@neweracap.com
   

TORONTO, CA (February 25, 2009) –  As baseball fans worldwide gear up for the upcoming World Baseball Classic, New Era Cap Co., Inc., the leading headwear designer and manufacturer, is proud to announce that it has teamed up with Canadian Baseball star Justin Morneau to release the JUSTIN MORNEAU collaboration cap.  Morneau is the first Canadian-born baseball player to design a collaboration 59FIFTY cap for New Era. 

“New Era is honoured to partner with Canada’s own Justin Morneau on a collaboration cap that will truly reveal the roots and traditions of his home province through his own unique designs,” said Rick Baetz, Managing Director, New Era Canada. “Justin worked hand-in-hand with our design team to create a cap that signifies the influences in his life including his family, role models and places that have contributed to his rise to fame.”

“Growing up in Canada, I've been wearing baseball caps for as long as I can remember so I was excited when New Era gave me the opportunity to collaborate with them and design my own cap,” said Morneau. “I’m also really happy that the proceeds from the sale of the hats are going to a great cause like Baseball Canada, which promotes the growing Canadian youth participation and involvement in the sport of baseball.”

Considered one of the premier first basemen in the major leagues, Justin is paving his way to a successful career. His cap helps to tell the story of his life. Featuring unique designs from his native home town of New Westminster, the JUSTIN MORNEAU collaboration cap portrays Morneau’s Canadian-roots and personifies his own childhood memories and idols. The front logo displays the “Crown” of “The Royal City” of New Westminster where he was raised, while the back logo features the Canadian Maple Leaf and the #33 which he wears to honour Montreal Canadians legendary goaltender Patrick Roy whom he idolized growing up.  Under the visor features a photo of the city of New Westminster along with a replica of Morneau’s signature. The inside logo’s under the cap feature New Westminster Little League, New Westminster Minor Hockey, New Westminster High School, his career MLB stats, and the initials of his Mother, Father, Brother, Wife and N-DUB which is slang for New Westminster. 

On Friday, March 6, 2009, the New Era Toronto Flagship Store will officially launch the cap at a private event. Proceeds from the sale of the cap will help raise funds for Baseball Canada, the national governing body for baseball in Canada. As an added bonus, Justin will be signing 33 caps that will go on sale Saturday, March 7^th. The first 33 people to purchase the cap will get one of these autographed editions. 

The cap is available for $69.99 (CDN) and will be available exclusively at the New Era Toronto Flagship Store, Prime Time Sports, The Bay Shoe Repair (Vancity Sports) and Blue Line Sports Coqutilam in Morneau’s home province of British Columbia. It will also be available online at www.neweracap.com . With only 288 units available, these caps are extremely limited. 

About New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company, headquartered in Buffalo, New York and has offices in Alabama, Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association.

 

New Era Cap Canada, launched in 2000, is a subsidiary of New Era Cap Co., Inc., with offices in Toronto and Mississauga.

 

# # #

 

MEDIA CONTACTS

 

Dana Marciniak, New Era Cap Co.

(716) 604.9259

dana.marciniak@neweracap.com

 

Matthew McNichol, Dan Klores Communications

(212) 981.5139                                                                                                    

matthew_mcnichol@dkcnews.com

 

Andre Cormier, Baseball Canada

(613) 748-5606

media@baseball.ca

BUFFALO, NY (January 2009) – New Era Cap is known around the globe for its quality headwear; next Spring the brand will launch an apparel line created with the same care, craftsmanship and attention to detail as its signature 59FIFTY fitteds. New Era, the premier global headwear designer, developer and manufacturer, will preview its Spring 2009 apparel collection at MAGIC in Las Vegas this August. 

 

After the global success of New Era in the headwear category the launch of its Apparel range is eagerly anticipated amongst its hardcore consumers. “It’s the natural progression for our company to be in the Apparel business,” states Peter Lee, Chief Operating Officer of New Era Europe. “We have immense experience in innovating with hot new looks across the globe and we shall drive that energy into this business. We have a long term aim to be successful and relevant in this sector and will not be detracted from our long term vision.”

 

This authentic men’s streetwear collection celebrates individuality through a focus on global style and brand authenticity. It rises above sport, pop culture and fashion to speak directly to today’s young and trendy generation.

 

The collection is separated into three distinct styles, each with hook up caps to complete the look.

 

o        To celebrate New Era's long standing American sports heritage offers a line of apparel that features a tailored collegiate silhouette  and  street wear inspired trends from cities across the globe. Marked by a red label, it is a range of “clean cut” looks   that includes classic pieces such as hooded tops, knitwear and track pants.

 

o     A fuchsia label denotes the range that blends  fashion, music and lifestyle  with the New Era brand. The line merges the street inspired styles of cosmopolitan cities like New York, LA, London, Paris and Milan with the multi-cultural trends of Asia, South America. By including an international flair, this line offers a unique look which appeals to both individualistic and collectivistic consumers.

 

o    New Era is built upon the foundation of a true icon: the 59FIFTY fitted cap. A black label represents the collection that honors this longstanding reputation. By taking the iconic elements of the 59FIFTY and creatively applying them to premium quality clothing, we are staying true to our roots. This collection truly transcends lifestyle boundaries and allows the transatlantic consumer to fully express their style and mood.

 

 

-- more --

 

Page 2/ New Era Spring Apparel

 

 

“The main source of inspiration for the New Era apparel collection is the essence of individual style and how fashion lovers interpret the way in which the garments are worn; every piece we adopt becomes unique to the individual,” said Walé Adeyemi, British fashion designer and Creative Director of Apparel. “The collection aims to reach a transatlantic consumer with premium streetwear inspired garments that are handcrafted to fit your life.”

 

# # #

 

 

About New Era

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. Some of the Company’s core markets include Action Sports, Children, Fan, Suburban, Women and Fashion/Lifestyle. The Company, headquartered in Buffalo, New York, employs approximately 1,700 people world-wide in New York, Alabama and at its operations in Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association. For more information, visit www.neweracap.com.

 

BUFFALO, NY (July 2008) – New Era Cap is known around the globe for its quality headwear; next Spring the brand will launch an apparel line created with the same care, craftsmanship and attention to detail as its signature 59FIFTY fitteds. New Era, the premier global headwear designer, developer and manufacturer, will preview its Spring 2009 apparel collection at MAGIC in Las Vegas this August. 

After the global success of New Era in the headwear category the launch of its Apparel range is eagerly anticipated amongst its hardcore consumers. “It’s the natural progression for our company to be in the Apparel business,” states Peter Lee, Chief Operating Officer of New Era Europe. “We have immense experience in innovating with hot new looks across the globe and we shall drive that energy into this business. We have a long term aim to be successful and relevant in this sector and will not be detracted from our long term vision.”

This authentic men’s streetwear collection celebrates individuality through a focus on global style and brand authenticity. It rises above sport, pop culture and fashion to speak directly to today’s young and trendy generation.

The collection is separated into three distinct styles, each with hook up caps to complete the look.

 

o        To celebrate New Era's long standing American sports heritage offers a line of apparel that features a tailored collegiate silhouette  and  street wear inspired trends from cities across the globe. Marked by a red label, it is a range of “clean cut” looks   that includes classic pieces such as hooded tops, knitwear and track pants.

 

o     A fuchsia label denotes the range that blends  fashion, music and lifestyle  with the New Era brand. The line merges the street inspired styles of cosmopolitan cities like New York, LA, London, Paris and Milan with the multi-cultural trends of Asia, South America. By including an international flair, this line offers a unique look which appeals to both individualistic and collectivistic consumers.

 

o    New Era is built upon the foundation of a true icon: the 59FIFTY fitted cap. A black label represents the collection that honors this longstanding reputation. By taking the iconic elements of the 59FIFTY and creatively applying them to premium quality clothing, we are staying true to our roots. This collection truly transcends lifestyle boundaries and allows the transatlantic consumer to fully express their style and mood.

 

 

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Page 2/ New Era Spring Apparel

 

 

“The main source of inspiration for the New Era apparel collection is the essence of individual style and how fashion lovers interpret the way in which the garments are worn; every piece we adopt becomes unique to the individual,” said Walé Adeyemi, British fashion designer and Creative Director of Apparel. “The collection aims to reach a transatlantic consumer with premium streetwear inspired garments that are handcrafted to fit your life.”

 

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About New Era

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. Some of the Company’s core markets include Action Sports, Children, Fan, Suburban, Women and Fashion/Lifestyle. The Company, headquartered in Buffalo, New York, employs approximately 1,700 people world-wide in New York, Alabama and at its operations in Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association. For more information, visit www.neweracap.com.