New Era Cap

New Era presents: Billustration

Introducing New Era’s latest hire: Joshua P. Allen, Director of Billustration. As soon as we discovered his artistic ability, we knew we needed him on our team. His fresh title and MVP-level energy fit right in around HQ. Check out his first design, available now.
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New Era Cap

Director of Billustration

2025 Billustration Re-Cap

This limited-edition cap combines all nine custom Billustration designs worn by Josh Allen during Bills home games last season. Proceeds will be benefiting the Patricia Allen Fund and Golisano Children's Hospital of Buffalo.

Last season’s Billustration campaign raised $140,230 through auctions of the caps worn in game, with all funds supporting critical care for Western New York children and families.

Billustration Cap

Known for his plays on the field and now mastering the art of desk decoration, he’s officially settled into his office. Shop his first design featuring his iconic take on the Buffalo Bills logo, available now.

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New Era Cap
Buffalo Bills 2025 Billustration Re-Cap Casual Classic Adjustable Hat

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Buffalo Bills

2025 Billustration Re-Cap Casual Classic Adjustable

Celebrate Josh Allen’s 30th birthday with the limited-edition 2025 Billustration Re-Cap which combines all nine custom Billustration designs worn by Josh Allen during Bills home games last season into one...
$50.30
Size
Buffalo Bills Billustration Red T-Shirt

Buffalo Bills

Billustration Red T-Shirt

The Buffalo Bills Billustration Red T-Shirt features a screen-printed Bills Josh Allen Director of Billustration helmet graphic at the front.Fabric: 100% Cotton
$35.99
Size
Buffalo Bills Billustration Red 9FIFTY A-Frame Snapback Hat

Buffalo Bills

Billustration Red 9FIFTY A-Frame Snapback

The Buffalo Bills Billustration Red 9FIFTY A-Frame Snapback features an embroidered Bills Josh Allen Bills logo at the front panels with an adjustable snapback closure at the rear.
$39.99
Size
Buffalo Bills Billustration T-Shirt

Buffalo Bills

Billustration T-Shirt

The Buffalo Bills Billustration T-Shirt features a screen-printed Bills Josh Allen Director of Billustration graphic at the front.Fabric: 100% Cotton
$35.99
Size
Buffalo Bills Billustration Red Visor 9TWENTY Adjustable Hat

Buffalo Bills

Billustration Red Visor 9TWENTY Adjustable

The Buffalo Bills Billustration Red Visor 9TWENTY Adjustable Cap features an embroidered Bills Josh Allen Bills logo at the front panels with an adjustable D-Ring closure at the rear.
$31.99
Size
Buffalo Bills Billustration Hoodie

Buffalo Bills

Billustration Hoodie

The Buffalo Bills Billustration Hoodie features a screen-printed Bills Josh Allen Director of Billustration graphic at the front and back. Additional details include kangaroo pockets and an adjustable drawstrings at...
$67.99
Size
Buffalo Bills Billustration Blue 59FIFTY Fitted Hat

Buffalo Bills

Billustration Blue 59FIFTY Fitted

The Buffalo Bills Billustration Blue 59FIFTY Fitted Cap features an embroidered Bills Josh Allen Bills logo at the front panels and a gray undervisor.
$49.99
Size
Buffalo Bills Billustration Black T-Shirt

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Buffalo Bills

Billustration Black T-Shirt

The Buffalo Bills Billustration Black T-Shirt features a screen-printed Bills Josh Allen Director of Billustration multicolor graphic at the front.Fabric: 100% Cotton
$36.99
Size
Buffalo Bills Billustration White Visor 9FIFTY A-Frame Snapback Hat

Buffalo Bills

Billustration White Visor 9FIFTY A-Frame Snapback

The Buffalo Bills Billustration White Visor 9FIFTY A-Frame Snapback features an embroidered Bills Josh Allen Bills logo at the front panels with an adjustable snapback closure at the rear.
$39.99
Size
Buffalo Bills Billustration White Visor Golfer Hat

Buffalo Bills

Billustration White Visor Golfer

The Buffalo Bills Billustration White Visor Golfer features an embroidered Bills Josh Allen Bills logo at the front panels with an adjustable snapback closure at the rear.
$35.99
Size
Buffalo Bills Billustration Blue Golfer Hat

Buffalo Bills

Billustration Blue Golfer

The Buffalo Bills Billustration Blue Golfer features an embroidered Bills Josh Allen Bills logo at the front panels with an adjustable snapback closure at the rear.
$35.99
Size
Buffalo Bills Billustration Kids 9FORTY Snapback Hat

Buffalo Bills

Billustration Kids 9FORTY Snapback

The Buffalo Bills Billustration Kids 9FORTY Snapback features an embroidered Bills Josh Allen Bills logo at the front panels with an adjustable snapback closure at the rear.
$28.99
Size
Buffalo Bills Billustration Blue 9FORTY M-Crown Snapback Hat

Buffalo Bills

Billustration Blue 9FORTY M-Crown Snapback

The Buffalo Bills Billustration Blue 9FORTY M-Crown Snapback features an embroidered Bills Josh Allen Bills logo at the front panels with an adjustable snapback closure at the rear.
$34.99
Size
Buffalo Bills Billustration Red Visor 9FORTY M-Crown Snapback Hat

Buffalo Bills

Billustration Red Visor 9FORTY M-Crown Snapback

The Buffalo Bills Billustration Red Visor 9FORTY M-Crown Snapback features an embroidered Bills Josh Allen Bills logo at the front panels with an adjustable snapback closure at the rear.
$34.99
Size
Buffalo Bills Billustration White 9FORTY Adjustable Hat

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Buffalo Bills

Billustration Team White 9FORTY Adjustable

The Buffalo Bills Billustration Team White 9FORTY Adjustable Cap features an embroidered Josh Allen Bills logo at the front panels with an adjustable hook-and-loop closure at the rear.
$34.99
Size
Buffalo Bills Billustration White 9TWENTY Adjustable Hat

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Buffalo Bills

Billustration White 9TWENTY Adjustable

The Buffalo Bills Billustration White 9TWENTY Adjustable Cap features an embroidered Bills Josh Allen Bills logo at the front panels with an adjustable D-Ring closure at the rear.
$31.99
Size
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