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New Era presents: Billustration

Introducing New Era’s latest hire: Joshua P. Allen, Director of Billustration. As soon as we discovered his artistic ability, we knew we needed him on our team. His fresh title and MVP-level energy fit right in around HQ. Check out his first design, available now.
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Director of Billustration

2025 Billustration Re-Cap

This limited-edition cap combines all nine custom Billustration designs worn by Josh Allen during Bills home games last season. Proceeds will be benefiting the Patricia Allen Fund and Golisano Children's Hospital of Buffalo.

Last season’s Billustration campaign raised $140,230 through auctions of the caps worn in game, with all funds supporting critical care for Western New York children and families.

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Known for his plays on the field and now mastering the art of desk decoration, he’s officially settled into his office. Shop his first design featuring his iconic take on the Buffalo Bills logo, available now.

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