Skip to content Skip to navigation menu
Diversity Statement

At New Era, we know that it’s our people who make the difference. It’s our people who enable us to design, develop, market and distribute the outstanding products that our customers desire. It’s our people who create a culture of innovation that champions creative and critical thinking. And it’s our people who allow us to meet and exceed our customers’ expectations of our products and our company.

Our mission is to promote self-expression with every product and we strive to create a workplace that’s as diverse as our product, where differences are not only respected, but welcomed. We make 6 billion ways to say “this is who I am”. From Buffalo to Tokyo, whether an employee works at our corporate headquarters, our manufacturing facility, or one of our global offices, we are committed to creating a workplace that’s rich in diversity, inclusive of all thinking styles, and rooted deeply in our core values of: individuality, collaboration, authenticity and pride.