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FEAR OF GOD - FIFTH COLLECTION.

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Fear of God and its brand architect, Jerry
Lorenzo, have partnered with New Era for a
unique collaboration.

The partnership is a natural fit given Lorenzo's father's
decorated professional baseball career and
New Era's authentic roots in the game. Lorenzo,
drawing inspiration from his childhood, designed two
premium fitted caps with a distinct vintage feel as part
of his Fifth Collection.

A TRIBUTE.

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The iconic 59FIFTY caps are marked with a
Fear of God logo inspired by the Detroit Tigers -
a tribute to the team that picked his father
in the first round of the 1972 Major League Baseball Draft.

The caps were handcrafted in Buffalo, New York
and bring back New Era's original script logo
and classic green undervisor to cement their
throwback style.