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For 70 years, the 59FIFTY® Fitted Cap has been changing the world of sports and fashion. From its first stitch to its latest design, it's been a journey of relentless innovation and unmatched excellence.
Created by our Korea Design Team, the FFALO is based on New Era’s founding city, Buffalo, NY, home to our global headquarters.
The 59FIFTY®, the official cap of sport and an icon in culture, a status in the making for seven decades