New Era Exclusive
Perfect for putting the icing on our previous Fitted Flavors, the NBA Cookie Collection rekindles some of our favorite holiday memories with a special surprise.
Between the holiday movie marathons and trips to the kitchen to refill our hot chocolate, we were able to find some leftover ingredients and select styles are now back in stock!
Fill up your plate with a little bit of everything or skip straight to dessert with the NBA Cookie Collection featuring our iconic 59FIFTY Fitted, T-Shirts and Sweatshirts inspired by the holiday season.
From New Era to you and your family, Happy Holidays!SHOP NOW
Past Fitted Flavors
NBA Turkey Dinner
Flaky biscuits, Mom’s famous pumpkin pie and the juiciest turkey this side of the Mississippi aren’t the only flavors here worth drooling over, though. Carve some room in your rotation for our latest Fitted Flavors Collection featuring natural hues of dark green, brown and tan with T-Shirts and Hoodies available in select teams.Shop Now
NBA Spooky Treats
Welcome to the New Era Haunted House, the home of our latest Fitted Flavors drop where flashlights are encouraged and cries for help often go unanswered. What’s lurking in the shadows is up to you to discover but if you can survive until the end you’ll find the NBA Spooky Treat Collection.Shop Now
NBA Sweet & Savory
Class is back in session and we’ve been hard at work in the New Era Cap Cafeteria! Inspired by a timeless lunch staple, today’s menu features hues reminiscent of peanut butter and jelly brought to life to create the second course in our Fitted Flavors Series, the NBA Sweet & Savory Collection. Don’t forget about the sides, though! Short Sleeve T-Shirts and Hoodies are available in select teams to provide all the essential nutrients needed to grow your Fitted Flavors collection.Shop Now
NBA Candy Collection
There’s a new carnival in town. Take in the views from the Ferris wheel, put your jumpshot to the test and then get ready for a sugar rush. Inspired by seasonal flavors, the NBA Candy Collection brings hues reminiscent of cotton candy and other carnival cravings to life on our iconic 59FIFTY Fitted Cap for a limited edition collection that’s fit to be the main attraction with matching t-shirts available in select teams.Shop Now