Inspired by iconic Korean streetwear, the latest New Era Global Design Project delivers headwear and apparel made to be layered with all your favorite pieces. Created by our Korea design team, this collection is where tradition meets innovation.
“Rather than music influencing my personal taste, I feel like my personal taste developed through music—and then that personal taste started to influence my music in return. It’s like the two influence each other and naturally find a balance.”
Blending the edgy minimalism of Korean fashion with athletic, sport-driven streetwear aesthetics, this collection delivers looks that are youthful, modern, confident, and effortlessly cool.
“To me, fashion is just a lifestyle—something I follow however I feel, in whatever way my heart leads me. It’s such a big concept that it’s hard to define. It’s not something I can easily sum up in a few words.”
