Silhouette Sale Promotion (September 1, 2026 – September 8, 2026)

Beginning at 10:00AM EST on September 1, 2026, and for a limited time only, customers of neweracap.com and users of the New Era Cap mobile app (the “App”) shall receive an additional thirty percent (30%) off eligible, already-reduced sale merchandise purchased from neweracap.com or via the App. The discount will be applied automatically at checkout. Offer expires at 9:59AM EST on September 8, 2026. Void where prohibited. Additional restrictions or exclusions may apply. New Era reserves the right to cancel or modify this offer at any time without notice.

 

In addition, the following silhouette-specific promotions will run from 10:00AM EST on the applicable date through 9:59AM EST on the following day and apply only to regular-price merchandise in the applicable category:

September 2, 2026 – 9TWENTY Silhouette Sale

Customers shall receive twenty percent (20%) off regular-price, in-stock 9TWENTY products. Exclusions apply, including RALPH LAUREN, AIME LEON DORE, NYON, SIEGELMAN STABLES, NFL SIDELINE, NFL RIVALRIES, NFL CRUCIAL CATCH, BILLUSTRATION, MLB ALPHA, and STYLED BY products.

September 3, 2026 – Apparel Silhouette Sale

Customers shall receive twenty percent (20%) off regular-price, in-stock apparel products. Exclusions apply, including BXR, NYON, SIEGELMAN STABLES, NFL SIDELINE, NFL RIVALRIES, NFL CRUCIAL CATCH, SEASONAL, and MLB ALPHA products.

September 4, 2026 – 9FORTY Silhouette Sale

Customers shall receive twenty percent (20%) off regular-price, in-stock 9FORTY products. Exclusions apply, including RALPH LAUREN, NYON, SIEGELMAN STABLES, NFL SIDELINE, NFL RIVALRIES, NFL CRUCIAL CATCH, BILLUSTRATION, NFL ALPHA, MLB ALPHA, and STYLED BY products.

September 5, 2026 – 9FIFTY Silhouette Sale

Customers shall receive twenty percent (20%) off regular-price, in-stock 9FIFTY products. Exclusions apply, including RALPH LAUREN, NYON, SIEGELMAN STABLES, NFL SIDELINE, NFL RIVALRIES, NFL CRUCIAL CATCH, BILLUSTRATION, NFL ALPHA, MLB ALPHA, and STYLED BY products.

September 6, 2026 – Accessories Silhouette Sale

Customers shall receive twenty percent (20%) off regular-price, in-stock accessories. No exclusions apply.

September 7, 2026 – 9SEVENTY Silhouette Sale

Customers shall receive twenty percent (20%) off regular-price, in-stock 9SEVENTY products. Exclusions apply, including RALPH LAUREN, NYON, SIEGELMAN STABLES, NFL SIDELINE, NFL RIVALRIES, NFL CRUCIAL CATCH, BILLUSTRATION, NFL ALPHA, MLB ALPHA, and STYLED BY products.

 

For all silhouette promotions, discounts are not transferable, are not valid on previously purchased merchandise or gift cards, and may not be combined with other offers unless otherwise expressly permitted by New Era. Valid only while supplies last and only in the United States. Void where prohibited. Additional restrictions or exclusions may apply. New Era reserves the right to cancel or modify these offers at any time without notice.